The TV market will soon be changed beyond recognition, with Smart TVs capturing a larger market share week by week. The inevitable overtaking of DVD by streaming and digital download as the primary way in which households enjoy movies and TV will play out over the next decade as more and more consumers IP-enable their lounge rooms and as Hollywood makes more content available digitally, removing the earlier release window advantages that DVD still enjoys today. IPTV is expected to have a profound change on the face of TV delivery over the years to 2015. Over-the-Top (OTT) content in particular will be a key to these changes, offering opportunities for advertising and content providers alike.
This report provides information on the development of IPTV, Smart TVs (which can also offer IPTV) and the growth of digital broadcasting. The report is designed to provide current observations which may assist investors, analysts and industry participants in making investment and business decisions.
Digital broadcasting continues to grow and between now and 2015 around 40 countries are scheduled to switch to over. Interesting IPTV developments are also taking place with over 100 million IPTV subscribers expected worldwide in 2013.