Digital Media - IPTV, Smart TV, Pay TV and Digital TV Insights


In 2014 it can be said that the broadcasters are no longer in charge of the global viewing habits of consumers. The home entertainment industry is currently being transformed worldwide as a result of the increased availability of choice and access via the Internet. Consumers now have the choice of, and the ability to access, an enormous amount of movie and TV series content through online DVD rental, downloading, instant streaming and IPTV.

Recently the industry also saw the introduction of Smart TV and while BuddeComm are great believers in Smart TV; we don’t foresee that the revolution is going to come out of the current generation of this technology and it needs to be better marketed to the consumer.

With Amazon releasing its streaming media player (Amazon Fire) in earlier 2014 and Google launching its Android TV service in mid 2014 - Apple TV faces some more serious competition going forward.

This BuddeComm report provides information on the development and general trends in regards to IPTV, Smart TVs (which can also offer IPTV) and the growth of digital broadcasting. The report includes broad global statistics and is designed to provide current observations which may assist investors, analysts and industry participants in making investment and business decisions.

Latest developments:

Digital broadcasting continues to grow and between now and 2015 around 40 countries are scheduled to switch to over; Interesting IPTV developments are also taking place with nearly 130 million IPTV subscribers predicted worldwide by the end of 2014; In 2018 China, India and the USA are expected to be the largest Pay TV markets in terms of subscribers; Google’s Chromecast was launched in mid 2013 and the principle behind it is probably the magic formula that is needed to finally revolutionise television watching.

Table of Contents

  • 1. Synopsis
  • 2. Broadcasting changing beyond recognition
    • 2.1 Chromecast set to revolutionise the TV
    • 2.2 Cloud computing and broadcasting
    • 2.3 Move towards channel unbundling
  • 3. Broadcasting is moving to broadband
  • 4. Digital TV
    • 4.1 Digital TV market overview
    • 4.2 Other key trends
  • 5. Pay TV
  • 6. Cable TV
  • 7. HDTV
    • 7.1 HDTV market overview
    • 7.2 Ultra-HD/4K TV
    • 7.3 BitTorrent’s deal with CE manufacturers
    • 7.4 3D TV
  • 8. IPTV revolution
    • 8.1 IPTV market statistics
    • 8.2 Customer video demand killed by the video supply industry
    • 8.3 IPTV+RF
      • 8.3.1 IP multicasting
      • 8.3.2 Set-top boxes (STBs) in RF context
  • 9. The Smart or Connected TV
    • 9.1 Introduction
    • 9.2 Smart TV threatens broadcasters
      • 9.2.1 Smart TV awareness may increase consumer spend
    • 9.3 The gigabyte household needs FttH access
  • 10. Brief case study: YouView
  • 11. Waiting for the next generation of smart TVs
  • 12. Related reports
  • Table 1 – Global - digital TV households – 2009 - 2014
  • Table 2 –Global - digital TV penetration market share – 2006; 2009; 2012; 2016
  • Table 3 – Top 8 countries – pay TV subscribers - 2013
  • Table 4 – Global - number of HDTV households – 2009; 2012; 2015; 2017
  • Table 5 – Global – Number of 4K TV households – 2013; 2018
  • Table 6 – Global IPTV subscribers – 2010 - 2014
  • Exhibit 1 – Set-Top Boxes (STBs)
  • Exhibit 2 – Historical overview - HDTV
  • Exhibit 3 – Examples of top IPTV carriers worldwide

Focus Report profile


Digital Media

Number of pages: 19

Status: Current

Last update: 01 September 2014
View update history

Analyst: Kylie Wansink

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