Digital Media - Google & Leading Internet Media Companies

Synopsis

While Google, Microsoft and Yahoo continue to focus on their core business of search services, these companies, as well as the other leading Internet media players such as eBay, AOL, Microsoft, News Ltd, Amazon, Apple etc also continue to look for other opportunities from developments in mobility, cloud computing, home media, social media, online VoD, infrastructure etc. The potential offered by the emerging market of China has also not gone unnoticed as the Internet Media companies within these markets grapple with the many Internet-related issues still needing to be confronted, not least of which is the regulatory regime. This report includes BuddeComm’s analyses and identification of the key areas of focus for Internet media companies. The report also provides a detailed case study on Google, the leader both in terms of market share and innovations.

Table of Contents

• 1. Synopsis
  
• 2. Introduction and analyses
  
• 3. Internet media companies
  
• 4. Key trends for digital media companies
  
  • 4.1 Search services
    
    • 4.1.1 Alternative search engines
      
    • 4.1.2 Microsoft and Yahoo working together
      
  • 4.2 Digital media advertising
    
  • 4.3 Mobile sector
    
    • 4.3.1 Will Microsoft be able to make the mobile jump?
      
  • 4.4 Home media centres/networking
    
    • 4.4.1 The Virtual MSO
      
  • 4.5 Cloud computing
    
    • 4.6 Are Google, Microsoft and Apple the next utilities in telecoms?
      
    • 4.7 Internet entertainment in China
      
      • 4.7.1 Online video
        
      • 4.7.2 Online music
        
      • 4.7.3 Social networking
        
      • 4.7.4 North Asia – resisting Google
        
  • 5. Case study - Google, the leader
    
    • 5.1 Google puts its weight behind FttH
      
    • 5.2 Google’s other significant activities
      
      • 5.2.1 Google Buzz
        
      • 5.2.2 Google launches a utility
        
      • 5.2.3 Google Chrome browser and OS
        
      • 5.2.4 iGoogle
        
      • 5.2.5 Google Ventures
        
      • 5.2.6 YouTube versus Hulu
        
      • 5.2.7 Google Android accepting priced applications
        
      • 5.2.8 The Google PowerMeter
        
      • 5.2.9 Google supporting smart grids
        
      • 5.2.10 Mobile image ads from Google
        
      • 5.2.11 Unity submarine cable
        
  • 6. Brief case study: eBay
    
  • 7. Brief case study: Skype
    
    • 7.1 Skype enters corporate market
      
  • 8. Other issues
    
    • 8.1 Copyright
      
    • 8.2 Internet media bypassing the telcos
      
    • 8.3 White spaces
      
  • 9. Related reports
    
  • Table 1 – Visitors to top web properties worldwide – 2008
  • Table 2 – Worldwide search engine market share – Q1 2009
  • Table 3 – Worldwide online advertising spending – 2007 - 2009
  • Table 4 – Online advertising spending in the USA – 2000 - 2009
  • Table 5 – Online advertising revenues – top four portals in the US – 2006 - 2008
  • Exhibit 1 – Examples of leading Internet Media companies
  • Exhibit 2 – Key areas of focus for Internet media companies
  • Exhibit 3 – Examples of alternative search engines
  • Exhibit 4 – Definition: Cloud computing
  • Exhibit 5 – Amazon Web Services
  • Exhibit 6 – Online ad deal between Google and Yahoo aborted
  • Exhibit 7 – Google’s mobile operating system – Android
  • Exhibit 8 – Google’s key activities – 2006 - 2007
  • Exhibit 9 – Interesting items sold on eBay