Digital Media - Google & Leading Internet Media Companies

Synopsis

While Google, Microsoft and Yahoo continue to focus on their core business of search services, these companies, as well as the other leading Internet media players such as eBay, AOL, Microsoft, News Ltd, Amazon, Facebook, Apple etc also continue to look for other opportunities from developments in mobility, cloud computing, home media, social media, online VoD, infrastructure etc.

The emerging markets have also not escaped attention; China in particular is seen as a growth opportunity. These companies also have a vested interest in making sure that the digital economy is developed and, like most others, are frustrated by the extremely slow pace at which the telcos are upgrading their networks. They will do anything to nudge the process along, or to kick-start developments and evidence of this emerged with Google’s announcement that it would become involved in building FttH networks.

This report includes BuddeComm’s analyses and identification of the key areas of focus for Internet media companies. The report also provides a detailed case study on Google, the leader both in terms of market share and innovations.

Table of Contents

• 1. Synopsis
• 2. Introduction and analyses
• 3. Internet media companies
• 4. Key trends for digital media companies
  • 4.1 Overview of media company activities
  • 4.2 Search services
  • 4.3 Digital media advertising
  • 4.4 Mobile sector
    • 4.4.1 Media company activity in the mobile space
    • 4.4.2 Will Microsoft be able to make the mobile jump?
  • 4.5 Home media centres/networking
  • 4.6 The Virtual MSO
  • 4.7 Cloud computing
    • 4.7.1 Cloud Computing generates huge interest
    • 4.7.2 Cloud Computing Alliance
  • 4.8 Are Google, Microsoft and Apple the next utilities in telecoms?
  • 4.9 The developing markets – focus on China
• 5. Google, Apple and Microsoft in the battle of the giants
• 6. Google
  • 6.1 Case study – Google, the leader
  • 6.2 Google puts its weight behind FttH
    • 6.2.1 Asia Pacific fibre deployments – what it means for Google
  • 6.3 Google’s other significant activities
    • 6.3.1 Google to introduce android based TV software
    • 6.3.2 Google Buzz
    • 6.3.3 Google launches a utility – Google Energy
    • 6.3.4 Google Chrome browser and OS
    • 6.3.5 iGoogle
    • 6.3.6 Google Ventures
    • 6.3.7 Google Android accepting priced applications
    • 6.3.8 The Google PowerMeter
    • 6.3.9 Google supporting smart grids
    • 6.3.10 Mobile image ads from Google
    • 6.3.11 Unity submarine cable
• 7. Brief case study: eBay
• 8. Brief case study: Skype
  • 8.1 Skype enters corporate market
• 9. Other issues
  • 9.1 Copyright
  • 9.2 Internet media bypassing the telcos
  • 9.3 White spaces
• 10. Related reports

• Table 15 – Visitors to top ten web properties worldwide – 2008 - 2009
• Table 2 – Worldwide search engine market share – January 2010
• Table 3 – Worldwide advertising spending – all mediums – 2008 - 2010
• Table 4 – Worldwide online advertising spending – 2007 - 2010

• Exhibit 1 – Key areas of focus for Internet media companies
• Exhibit 2 – Definition: Cloud computing
• Exhibit 3 – Amazon Web Services
• Exhibit 4 – Online ad deal between Google and Yahoo aborted
• Exhibit 5 – Google’s mobile operating system – Android
• Exhibit 6 – Other key Google’s activities – 2006 - 2007
• Exhibit 7 – Interesting items sold on eBay