Synopsis
In 2009 China has more Internet users than the USA, and these two markets, among others, now offer significant opportunities for those operating in the e-commerce space. Worldwide Internet users have now reached around 1.3 billion and in 2008 it was estimated that more than $470 billion was spent by consumers on online retail worldwide. While the economic slowdown will most likely curb e-commerce growth somewhat over the next couple of years, particularly spending on online advertising, there is evidence that so far the online retail market has remained steady due mostly to the lower prices offered via online shopping. This report analyses the underlying trends which are developing that will shape the future of this market and influence the nature of strategic investments. It includes broad global statistics and forecasts for e-commerce; e-payments and e-banking. For detailed statistics on specific e-commerce product categories, including online advertising, see separate reports.