Synopsis
The broadcasting industry has experienced incredible changes over the past couple of years due to competitive and challenging market conditions combined with advances in technology. The developed world has moved closer and closer to all digital broadcasting and over the next five years, digital technologies are set to spread across all segments of the entertainment and media industries. In 2011 the networks are facing intense competition, vying for viewers and advertising dollars; which will impact upon cost margins as it will force the broadcasters to put more money into programming and marketing. In addition, technology advancements are moving quickly, with next generation devices such as Smart TVs being released into the market.
This report provides a global overview of digital TV trends including information on set-top boxes, HDTV, interactive TV, home theatres, smart and connected TV. It includes observations on market developments and a brief overview of developments at a regional level. Broad global statistics and forecasts for digital TV are provided.
Latest developments:
Technology advancements are occurring quickly in the broadcasting segment, particularly in relation to CE devices based on Internet and multi-play services; Digital technologies continue to spread across all segments of entertainment and media; Free-To-Air networks continue to face intense competition for both viewers and advertising; Smart and Connected TVs are receiving much attention in 2011.
Companies mentioned in this report:
Apple TV; Google TV; Yahoo Connected TV; BSkyB.
