Digital Media - Broadcasting - Digital TV, HDTV, Interactive TV & STB

Synopsis

Many countries are switching from analogy to digital, as government mandated switch over dates approach. As the developed world moves towards all-digital broadcasting, it is expected that the Set-top box will eventually be replaced by newer technology or integrated into existing platforms. This report provides an overview of digital TV including information on set-top boxes, HDTV and interactive TV. It includes observations on market developments and a brief overview of developments at a regional level. Broad global statistics and forecasts for digital TV are also provided.

Table of Contents

• 1. Synopsis
  
• 2. Introduction
  
• 3. Digital TV
  
  • 3.1 Digital TV market overview
    
• 4. Set-top boxes (STBs)
  
  • 4.1 IPTV (separate report)
    
• 5. HDTV
  
  • 5.1 HDTV market overview
    
  • 5.2 Are we backing the wrong horse with HD?
    
• 6. Interactive TV
  
  • 6.1 Electronic/Interactive Program Guides
    
  • 6.2 iTV market overview
    
  • 6.3 iTV analysis
    
  • 6.4 iTV advertising
    
• 7. Datacasting
  
  • 7.1 Introduction
    
  • 7.2 Brief history
    
  • 7.3 Analogue services
    
  • 7.4 Digital datacasting initiatives
    
• 8. Digital TV - regional overview and statistics
  
  • 8.1 North America
    
  • 8.2 Europe
    
  • 8.3 Asia
    
  • 8.4 Latin America
    
  • 8.5 Africa
    
  • 8.6 Middle East
    
• 9. Related reports
  

• Table 1 – Digital TV penetration rate worldwide – 2006; 2009; 2012
• Table 2 – Worldwide DTTV set-top box sales – 2007 - 2009
• Table 3 – Worldwide set-top box sales – 2007; 2009; 2012
• Table 4 – HDTV homes worldwide – 2008 - 2009; 2012
• Table 5 – Number of US homes using iTV services - 2002; 2009
• Table 6 – Worldwide interactive advertising revenue – 2012

• Exhibit 1 – Interactive Program Guides versus Electronic Program Guides
• Exhibit 2 – iTV innovations – iTV gambling and iTV mobile
• Exhibit 35 – iTV advertising example