Digital Media - Advertising & Marketing Industry

Synopsis

Spending on advertising using digital media channels now makes up more than 10% of overall worldwide advertising spending. The economic downturn is expected to slow growth in advertising spending in 2009 and the various advertising channels will be affected differently. However two key elements may absorb some of the negative impact, to digital marketers in particular. This report provides an overview and analysis of the impact of Digital Media upon traditional advertising and marketing platforms. It also provides insight and statistics on two of the key digital advertising platforms - Internet and Mobile.

Table of Contents

• 1. Synopsis
  
• 2. Digital marketing
  
  • 2.1 Digital advertising cost considerations
    
  • 2.2 Digital advertising agencies
    
  • 2.3 New advertising models
    
• 3. Online advertising
  
  • 3.1 Internet use
    
  • 3.2 Internet advertising spending statistics
    
  • 3.3 Who are the big spenders?
    
  • 3.4 Benefits of Internet advertising
    
  • 3.5 Changes in Internet advertising
    
  • 3.6 Infrastructure bottleneck in Internet economy
    
• 4. Online advertising models
  
  • 4.1 Basic models
    
  • 4.2 Permission-based models
    
  • 4.3 Interactive advertising
    
    • 4.3.1 And again…permission-based models
      
  • 4.4 New technologies, same customers
    
• 5. Key online advertising categories
  
  • 5.1 Online game advertising
    
  • 5.2 Social media advertising
    
  • 5.3 Online video advertising
    
  • 5.4 Online search advertising
    
• 6. Mobile advertising
  
  • 6.1 Overview
    
  • 6.2 Mobile advertising spending statistics
    
  • 6.3 Consumer attitudes to mobile advertising
    
  • 6.4 Ads in exchange for free mobiles
    
  • 6.5 Mobile image ads from Google
    
  • 6.6 Location-Based Advertising (LBA)
    
• 7. TV advertising to struggle
  
  • 7.1 DVR and advertising
    
    • 7.1.1 DVRs impact on US TV advertising market
      
• 8. Dubious advertising tactics
  
  • 8.1 Mouse-trapping
    
  • 8.2 Spawning
    
  • 8.3 Spam
    
• 9. Related reports
  

• Table 1 – Worldwide advertising spending – 2008 - 2009
• Table 2 – Most popular forms of online advertising
• Table 3 – Worldwide Internet users – 1990 - 2009
• Table 4 – Worldwide online advertising spending – 2007 - 2009
• Table 5 – USA online advertising spending – 2000 - 2009
• Table 6 – Worldwide interactive advertising revenue – 2012
• Table 7 – Worldwide online game advertising spending – 2007 - 2008; 2012
• Table 8 – Worldwide social network advertising spending – 2008 - 2010
• Table 9 – USA social network advertising spending – 2008 - 2009
• Table 10 – US online advertising revenues - top four portals – 2006 - 2008
• Table 11 – Worldwide mobile ad spending – 2008; 2013
• Table 12 – Worldwide mobile TV ad spending – 2008; 2013

• Exhibit 1 – Digital advertising cost considerations
• Exhibit 2 – Largest global advertising agencies – top 3 – 2008
• Exhibit 3 – Examples of digital advertising agencies
• Exhibit 4 – Top sectors for online advertising spending
• Exhibit 5 – Online ad deal between Google and Yahoo aborted
• Exhibit 6 – Digital media marketing commandments
• Exhibit 7 – Anarchy Online by Funcom