Digital Economy - E-Commerce and M-Commerce Insights

Synopsis

E-Commerce and m-commerce have become very important areas of focus for mobile operators, Internet media players, financial institutions and payment processing firms alike. It has become very competitive and in 2011 there have been a number of key developments, particularly in the mobile digital wallet space. Websites which offer “deals of the day” such as Groupon have also become very popular.

The following report includes recent industry insights and information on the e-commerce and m-commerce sectors. The report includes selected information on the leading trends in this sector and explores some of the activities of companies such as Google and PayPal. The report is designed to provide current observations which may assist investors, analysts and industry participants in making investment and business decisions.

It provides a broad overview of the global market and incorporates valuable market insights. The report includes case studies written by BuddeComm’s senior analysts that provide a market overview of a developed market (USA) and an emerging market (China).

Latest developments:

By 2014 over $1 trillion in revenue will be generated by e-commerce worldwide; in the USA close to $1 dollar of every $10 is already spent online; consumers are turning to online buying as a way to save money in tough economic times.

Companies mentioned in this report:

FeliCa; M-PESA; Google Wallet; PayPal; Orange; eBay; Amazon.

Financial information includes:

Global e-commerce revenue; online retail sales and annual change in the USA; estimated value of B2C e-commerce market in China; estimated value of C2C e-commerce market in China.

Table of Contents

• 1. Synopsis
• 2. Market summary
  • 2.1 Global e-commerce market
  • 2.2 Global m-commerce market
    • 2.2.1 Mobile devices rise in popularity
  • 2.3 Security still a key issue
• 3. Market insights
  • 3.1 Underlying trends
  • 3.2 E-payments
  • 3.3 Key m-commerce sectors
    • 3.3.1 NFC and M-Wallets
    • 3.3.2 Mobile payments apps
    • 3.3.3 Mobile entertainment apps
    • 3.3.4 Auctions
    • 3.3.5 Mobile location shopping and marketing
    • 3.3.6 Mobile vouchers, coupons and loyalty cards
    • 3.3.7 Can m-payment services be profitable in developing countries?
  • 3.4 Internet banking (E-banking) and Mobile banking (M-banking)
    • 3.4.1 Online banking
    • 3.4.2 M-banking
    • 3.4.3 Mobile money transfer services
  • 3.5 Evolving e-commerce business models
  • 3.6 Internet based content still relies on advertising
    • 3.6.1 Advertising models
    • 3.6.2 Move from ARPU to penetration
    • 3.6.3 Permission based marketing
    • 3.6.4 Social networks will play a key role
  • 3.7 Cloud computing and e-commerce
• 4. Case studies
  • 4.1 E-commerce in the USA
  • 4.2 M-commerce in the USA
  • 4.3 E-commerce in China
    • 4.3.1 Overview
    • 4.3.2 China’s e-commerce progress
    • 4.3.3 China’s e-commerce volumes
    • 4.3.4 China’s e-payment systems
  • 4.4 M-commerce in China
  • 4.5 FeliCa in Japan
• 5. Related reports

• Table 1 – Worldwide telecom statistics at a glance – 2011
• Table 2 – Global e-commerce revenue – 2010; 2011; 2013
• Table 3 – Visitors to top fifteen web properties worldwide – 2009 - 2010
• Table 4 – Worldwide smartphone operating systems by market share – 2007 - 2010
• Table 5 - Worldwide advertising spend versus online advertising spend – 2009 - 2010
• Table 6 - Most popular formats for receiving news in the USA – 2010
• Table 7 – Fastest growing e-commerce sectors in the USA – 2008 - 2010
• Table 8 – Online retail sales and annual change in the USA – 2003 - 2010
• Table 9 – Mobile banking users in the USA – 2007 - 2010
• Table 10 – Breakdown of e-commerce users in China – 2009
• Table 11 – Estimated value of B2C e-commerce market in China – 2005 - 2011
• Table 12 – Estimated value of C2C e-commerce market in China – 2005 - 2011

• Chart 1 - Worldwide overall mobile handset sales by quarter – 2009 –2010

• Exhibit 1 – Digital economy – key developments
• Exhibit 2 –Popular online activities
• Exhibit 3 – Mobile devices rise in popularity
• Exhibit 4 – Overview of PayPal
• Exhibit 5 –Mobile Apps examples across various sectors – 2011
• Exhibit 6 – M-Commerce – key developments
• Exhibit 7 – M-PESA
• Exhibit 8 – Money transfer services
• Exhibit 9 – Groupon
• Exhibit 10 – Definition: Cloud computing
• Exhibit 11 – Amazon Web Services
• Exhibit 12 – Subway introduces SMS ordering
• Exhibit 13 – China’s dominant e-commerce site