Denmark - Mobile Market Insights, Statistics and Forecasts

Synopsis

Denmark’s mobile market has shown steady growth despite the country having one of the highest mobile penetration rates in Europe. Growth has been stimulated by consumer demand for data services, and this is set to continue strongly during the next few years in the wake of the award of licences in 2010 for 2,5GHz spectrum. All four main operators – TDC Mobile, Telenor Denmark, Telia and Hi3G – planned to develop LTE services, supplementing their existing HSPA upgraded networks. This report provides statistics and research on the Danish mobile market in 2011, including the key regulatory issues and the growth of mobile data services such as mobile TV.

Key developments:

TeliaSonera expects 75% LTE coverage by end-2011; TeliaSonera and Telenor sign network infrastructure sharing deal to expand LTE; TDC expands MVNO interests; mobile data traffic grew 93% in 2010; MNOs develop NFC-based mobile wallet platform; regulator’s 2010 market data update; operator data to June 2011.

Companies covered in this report include:

TDC, Telenor Denmark, H3 Scandinavia, Lycamobile, Tele2.

Table of Contents

• 1. Synopsis
• 2. Overview of Denmark’s mobile market
  • 2.1 Mobile statistics
  • 2.2 Operator market shares
• 3. Regulatory issues
  • 3.1 Spectrum regulations and spectrum auctions
    • 3.1.1 2.5GHz
    • 3.1.2 Other spectrum
  • 3.2 Roaming
    • 3.2.1 Data roaming
  • 3.3 Mobile number portability
  • 3.4 Mobile termination rates (MTRs)
  • 3.5 Network sharing
• 4. Mobile technologies
  • 4.1 Digital
  • 4.2 Third Generation (3G) mobile
• 5. Major mobile operators
  • 5.1 TDC
  • 5.2 Telenor Denmark
  • 5.3 Telia Danmark
  • 5.4 3 Scandinavia
  • 5.5 Mobile Virtual Network Operators (MVNOs)
• 6. Mobile voice services
  • 6.1 Prepaid
• 7. Mobile Messaging
  • 7.1 Short Message Service (SMS)
  • 7.2 Multimedia Messaging Service (MMS)
• 8. Mobile data services
  • 8.1 General Packet Radio Service (GPRS)
  • 8.2 High-Speed Packet Access (HSPA)
    • 8.2.1 Enhanced High Speed Packet Access (HSPA+)
  • 8.3 Long-term evolution (LTE)
  • 8.4 Unlicensed Mobile Access (UMA)
  • 8.5 Mobile TV
  • 8.6 TETRA (TErrestrial Trunked RAdio)
  • 8.7 Femtocells
  • 8.8 Near Field Communications
• 9. Forecasts
  • 9.1 Forecasts – mobile ARPU - 2005 - 2010; 2015
  • 9.2 Forecasts – UMTS subscribers – 2006 - 2010; 2015
  • 9.3 Notes on scenario forecasts
• 10. Related reports

• Table 1 – Mobile operators, subscribers and annual change – June 2011
• Table 2 – Mobile subscribers by operator (regulator data) – 2007 - 2010
• Table 3 – Mobile subscribers and penetration – 1999 - 2012
• Table 4 – Mobile traffic in minutes – 2005 - 2012
• Table 5 – Mobile services revenue – 2000 - 2012
• Table 6 – Market share of subscribers by operator (regulator data) – 2007 - 2010
• Table 7 – European roaming charges – 2007 - 2011
• Table 8 – Annual mobile numbers ported (regulator data) – 2003 - 2010
• Table 9 – TDC domestic subscribers (retail, wholesale and Telmore) – 2003 - 2011
• Table 10 – TDC mobile services revenue – 2007 - 2011
• Table 11 – Telenor Denmark mobile subscribers, proportion prepaid – 2004 - 2011
• Table 12 – Telenor Denmark ARPU – 2004 - 2011
• Table 13 – Telenor Denmark revenue – 2005 - 2011
• Table 14 – Telenor Denmark revenue – 2005 – 2011
• Table 15 – Telenor Denmark EBITDA, op. profit – 2005 - 2011
• Table 16 – TeliaSonera (Denmark) mobile subscribers – 2005 - 2011
• Table 17 – TeliaSonera (Denmark) mobile ARPU – 2005 - 2011
• Table 18 – TeliaSonera (Denmark) mobile financial data – 2006 - 2011
• Table 19 – 3 Scandinavia subscribers – 2007 - 2010
• Table 20 – 3 Scandinavia revenue and growth by sector – 2007 - 2010
• Table 21 – 3 Scandinavia annualised ARPU and data proportion – 2007 - 2010
• Table 22 – Prepaid subscriptions and percentage of subscribers – 1999 - 2010
• Table 23 – Total SMS sent – 2003 - 2012
• Table 24 – Average number of SMS sent per subscriber – 2004 - 2012
• Table 25 – Service provider proportion of SMS messages sent – 2006 - 2010
• Table 26 – Total MMS sent – 2003 - 2012
• Table 27 – Total MMS sent – 2003 - 2010
• Table 28 – Service provider proportion of MMS messages sent – 2007 - 2010
• Table 29 – Mobile data traffic – 2007 - 2012
• Table 30 – Dedicated mobile data subscriptions – 2008 - 2012
• Table 31 – GPRS subscribers – 2002 - 2010
• Table 32 – TETRA subscribers by operator – 2006 - 2007
• Table 33 – Forecast mobile ARPU – 2005 - 2010; 2015
• Table 34 – Forecast UMTS subscribers – 2006 - 2010; 2015

• Chart 1 – Mobile subscribers and penetration – 1999 – 2012
• Chart 2 – TDC domestic subscribers (retail, wholesale and Telmore) – 2003 – 2011
• Chart 3 – TDC mobile services revenue – 2007 – 2011
• Chart 4 – Telenor Denmark mobile subscribers, proportion prepaid – 2004 – 2011
• Chart 5 – Telenor Denmark ARPU – 2004 – 2011
• Chart 6 – Telenor Denmark EBITDA, op. profit – 2005 – 2011
• Chart 7 – TeliaSonera (Denmark) mobile subscribers – 2005 – 2011
• Chart 8 – Prepaid subscriptions and percentage of subscribers – 1999 – 2010

• Exhibit 1 – Denmark’s 3G licensing results – October 2001
• Exhibit 2 – SMS and MMS roaming charges – 2010
• Exhibit 3 – Premium SMS market overview – 2011