Denmark - Mobile Market Insights, Statistics and Forecasts

Synopsis

Denmark’s mobile market has shown steady growth despite the country having one of the highest mobile penetration rates in Europe. Growth has been stimulated by consumer demand for data services, and this is set to continue strongly during the next few years in the wake of the award of licences for 2.56Hz spectrum and the anticipated auction of spectrum in the 800MHz band. All four main operators – TDC Mobile, Telenor Denmark, Telia and Hi3G – are developing LTE services, supplementing their existing HSPA networks. This report provides statistics and research on the Danish mobile market, including the key regulatory issues and the growth of mobile data services such as mobile TV.

Key developments:

TeliaSonera providing 75% LTE coverage; regulator prepares for mid-2012 800MHz spectrum auction; TeliaSonera and Telenor sign network infrastructure sharing deal; TDC develops MVNO interests; mobile data traffic growth; MTRs reduced to DKK0.33 per minute; 3 Denmark shows 21% jump in subscriber base in 2011; MNOs develop NFC-based mobile wallet; regulator’s H1 2011 market data update; telcos’ operating and financial data to end-2011; market developments into 2012.

Companies covered in this report include:

TDC, Telenor Denmark, 3 Denmark, Lycamobile, Tele2.

1. Synopsis
2. Overview of Denmark’s mobile market
- 2.1 Mobile statistics
- 2.2 Operator market shares
3. Regulatory issues
- 3.1 Spectrum regulations and spectrum auctions
  - 3.1.1 2.6GHz
  - 3.1.2 800MHz
  - 3.1.3 Other spectrum
  - 3.1.4 900 and 1800MHz
- 3.2 Roaming
  - 3.2.1 Data roaming
- 3.3 Mobile number portability
- 3.4 Mobile termination rates (MTRs)
- 3.5 Network sharing
4. Mobile technologies
- 4.1 Digital
- 4.2 Third Generation (3G) mobile
5. Major mobile operators
- 5.1 TDC
- 5.2 Telenor Denmark
- 5.3 Telia Danmark
- 5.4 3 Denmark
- 5.5 Mobile Virtual Network Operators (MVNOs)
6. Mobile voice services
- 6.1 Prepaid
7. Mobile Messaging
- 7.1 Short Message Service (SMS)
- 7.2 Multimedia Messaging Service (MMS)
8. Mobile data services
- 8.1 General Packet Radio Service (GPRS)
- 8.2 High-Speed Packet Access (HSPA)
  - 8.2.1 Enhanced High Speed Packet Access (HSPA+)
- 8.3 Long-term evolution (LTE)
- 8.4 Unlicensed Mobile Access (UMA)
- 8.5 Mobile TV
- 8.6 TETRA (TErrestrial Trunked RAdio)
- 8.7 Femtocells
- 8.8 Near Field Communications
9. Forecasts
- 9.1 Forecasts – mobile ARPU - 2005 - 2010; 2015
- 9.2 Forecasts – UMTS subscribers – 2006 - 2010; 2015
- 9.3 Notes on scenario forecasts
10. Related reports

Table 1 – Mobile operators, subscribers and annual change – 2011
Table 2 – Mobile subscribers by operator (regulator data) – 2008 - 2011
Table 3 – Mobile subscribers and penetration – 1999 - 2013
Table 4 – Mobile traffic in minutes – 2005 - 2013
Table 5 – Mobile services revenue – 2001 - 2013
Table 6 – Market share of subscribers by operator (regulator data) – 2007 - 2011
Table 7 – European roaming charges – 2007 - 2011
Table 8 – Annual mobile numbers ported (regulator data) – 2003 - 2011
Table 9 – TDC domestic subscribers (retail, wholesale and Telmore) – 2003 - 2011
Table 10 – TDC mobile services revenue – 2007 - 2011
Table 11 – Telenor Denmark mobile subscribers, proportion prepaid – 2004 - 2011
Table 12 – Telenor Denmark ARPU – 2004 - 2011
Table 13 – Telenor Denmark revenue – 2005 - 2011
Table 14 – Telenor Denmark revenue – 2005 – 2011
Table 15 – Telenor Denmark EBITDA, op. profit – 2005 - 2011
Table 16 – TeliaSonera (Denmark) mobile subscribers – 2005 - 2011
Table 17 – TeliaSonera (Denmark) mobile ARPU – 2007 - 2011
Table 18 – TeliaSonera (Denmark) mobile financial data – 2006 - 2011
Table 19 – 3 Denmark subscribers – 2007 - 2012
Table 20 – 3 Denmark revenue and growth by sector – 2007 - 2011
Table 21 – 3 Denmark annualised monthly ARPU and data proportion – 2007 - 2011
Table 22 – Prepaid subscriptions and percentage of subscribers – 1999 - 2011
Table 23 – Total SMS sent – 2003 - 2012
Table 24 – Average number of SMS sent per subscriber – 2004 - 2012
Table 25 – Service provider proportion of SMS messages sent – 2007 - 2011
Table 26 – Total MMS sent – 2003 - 2013
Table 27 – Service provider proportion of MMS messages sent – 2008 - 2011
Table 28 – Mobile data traffic – 2007 - 2013
Table 29 – Dedicated mobile data subscriptions – 2008 - 2012
Table 30 – TETRA subscribers by operator – 2006 - 2007
Table 31 – Forecast mobile ARPU – 2005 - 2010; 2015
Table 32 – Forecast UMTS subscribers – 2006 - 2010; 2015

Chart 1 – Mobile subscribers and penetration – 2003 – 2013
Chart 2 – TDC domestic subscribers (retail, wholesale and Telmore) – 2003 – 2011
Chart 3 – TDC mobile services revenue – 2007 – 2011
Chart 4 – Telenor Denmark mobile subscribers, proportion prepaid – 2004 – 2011
Chart 5 – Telenor Denmark ARPU – 2004 – 2011
Chart 6 – Telenor Denmark EBITDA, op. profit – 2005 – 2011
Chart 7 – TeliaSonera (Denmark) mobile subscribers – 2005 – 2011
Chart 8 – Prepaid subscriptions and percentage of subscribers – 2001 – 2011