Czech Republic - Mobile Market - Overview & Statistics

Synopsis

Mobile penetration in the Czech Republic is among the highest in Central European nations and is high even by western European levels. With mobile voice markets saturated, the established operators, all owned by major Western European players, have focused on growing revenue by marketing mobile broadband and other value added services such as mobile content and applications. Mobile advertising has been identified as a future growth market opportunity for mobile operators due to changing media usage patterns, with Vodafone the most active in this area. This report covers the mobile market of the Czech Republic, providing an overview of the network operators, technological, market and regulatory developments. A range of market and company statistics provide an insight into the state of both the mobile voice and data markets, as well as the network players that operate in these markets.

Table of Contents

• 1. Synopsis
  
• 2. Mobile communications
  
  • 2.1 Overview of the Czech Republic’s mobile market
    
    • 2.1.1 Mobile statistics
      
  • 2.2 Regulatory issues
    
    • 2.2.1 Significant Market Power (SMP) obligations
      
    • 2.2.2 EU roaming tariffs
      
    • 2.2.3 Mobile Termination Rates
      
    • 2.2.4 GSM licences
      
    • 2.2.5 UMTS licences
      
    • 2.2.6 Mobile data network tender
      
    • 2.2.7 Mobile Number Portability
      
  • 2.3 Mobile technologies
    
    • 2.3.1 GSM
      
    • 2.3.2 Code Division Multiple Access (CDMA)
      
    • 2.3.3 3G UMTS
      
  • 2.4 Major mobile operators
    
    • 2.4.1 Telefónica O2 Czech Republic
      
    • 2.4.2 T-Mobile
      
    • 2.4.3 Vodafone Czech Republic
      
    • 2.4.4 MobilKom / U:fon
      
  • 2.5 Mobile voice services
    
    • 2.5.1 Prepaid cards
      
  • 2.6 Mobile data services
    
    • 2.6.1 Short Message Service (SMS)
      
    • 2.6.2 General Packet Radio Service (GPRS)
      
    • 2.6.3 Push-to-Talk (PTT)
      
    • 2.6.4 Enhanced Data for GSM Evolution (EDGE)
      
    • 2.6.5 Mobile broadband
      
    • 2.6.6 BlackBerry
      
    • 2.6.7 Mobile TV
      
  • 2.7 Mobile content and applications
    
    • 2.7.1 WAP usage
      
    • 2.7.2 Location-based services
      
  • 2.8 Mobile advertising
    
    • 2.8.1 Vodafone CR
      
    • 2.8.2 T-Mobile
      
• 3. Related reports
  

• Table 1 – Mobile operators, subscribers and annual change – March 2009
• Table 2 – Mobile subscribers and penetration rate – 1995 - 2010
• Table 3 – Telefónica O2 subscribers – 2006 - 2009
• Table 4 – Telefónica O2 ARPU & MOU – 2006 - 2009
• Table 5 – T-Mobile subscribers – 2006 - 2009
• Table 6 – T-Mobile financial and operational data – 2004 - 2008
• Table 7 – Ratio of prepaid to postpaid subscribers – 2001 - 2010
• Table 8 – T-Mobile prepaid subscribers – 2005 - 2010
• Table 9 – Telefónica O2 CR prepaid subscribers – 2004 - 2010
• Table 10 – Vodafone CR prepaid subscribers – 2005 - 2010
• Table 11 – Total SMS messages sent – 2003 - 2010
• Table 12 – Total mobile broadband subscribers and penetration rate – 2004 - 2010

• Exhibit 1 – 2G spectrum awarded in the Czech Republic