Cyprus - Mobile Market Insights, Overview and Statistics

Synopsis

The Cypriot mobile market is served by two mobile network operators (Cytamobile-Vodafone and MTN Cyprus), which have both launched 3G and HSPA services. A third operator, PrimeTel Mobile, launched operations in mid-2011 and thus far has only a small market share. Given the saturated voice market, mobile operators have focussed on lifting ARPU by encouraging prepaid subscribers to migrate to postpaid plans and to take up mobile broadband services and content.

This updated report provides an overview of Cyprus’s mobile market, covering services offered, regulatory and market developments and providing a variety of key statistics. The information contained in this report focuses predominantly on the Greek Cypriot area.

Key developments:

Regulator market data to June 2011; operator statistical data updates.

Companies covered in this report include:

Cytamobile-Vodafone, MTN Cyprus, Kibris Telecom, PrimeTel.

Table of Contents

• 1. Synopsis
• 2. Mobile communications
  • 2.1 Overview of Cyprus’s mobile market
    • 2.1.1 Mobile statistics
  • 2.2 Regulatory issues
    • 2.2.1 Mobile number portability (MNP)
    • 2.2.2 Second GSM licence
    • 2.2.3 3G licences awarded in Northern Cyprus
    • 2.2.4 Mobile Termination Rates (MTR)
  • 2.3 Mobile technologies
    • 2.3.1 Digital
    • 2.3.2 Third generation mobile (3G)
  • 2.4 Major mobile operators
    • 2.4.1 Overview of operators
    • 2.4.2 Cytamobile-Vodafone
    • 2.4.3 MTN Cyprus
    • 2.4.4 Kibris Telekom
    • 2.4.5 PrimeTel
  • 2.5 Mobile voice services
  • 2.6 Mobile data services
    • 2.6.1 Overview
    • 2.6.2 Short Message Service (SMS) and Multimedia Messaging Service (MMS)
    • 2.6.3 General Packet Radio Service (GPRS)
    • 2.6.4 Push-to-Talk (PTT)
    • 2.6.5 Mobile TV
    • 2.6.6 Mobile broadband
  • 2.7 Mobile content and applications
• 3. Related reports

• Table 1 – Mobile subscribers and penetration rate – 1995 - 2013
• Table 2 – Mobile subscribers, proportion prepaid and contract – 2005 - 2011
• Table 3 – Mobile market share by operator – 2005 - 2011
• Table 4 – MTN mobile subscribers – 2007 - 2011
• Table 5 – Ratio of prepaid to postpaid subscribers – 2000 - 2012
• Table 6 – Total SMS messages sent – 2006 - 2010
• Table 7 – Total mobile broadband capable subscribers – 2007 - 2012

• Chart 1 – Mobile subscribers and penetration rate – 2001 – 2013