Croatia - Mobile Market - Overview, Statistics & Forecasts

Synopsis

Croatia’s mobile market is one of the most highly penetrated in the Balkans region. Mobile virtual network operators have commenced services adding to the current competition provided by a recently established third mobile network operator. With the mobile voice market at near saturation levels, the established mobile network operators have focused on improving ARPU levels by encouraging prepaid subscribers to migrate to postpaid plans as well as encouraging spending on mobile data/content services. Third Generation and High-Speed Downlink Packet Access services are being used to support the launch of mobile broadband services. This report offers a concise overview the country’s mobile market, including a variety of financial and performance statistics on the service providers, networks and services offered.

Table of Contents

• 1. Synopsis
  
• 2. Mobile communications
  
  • 2.1 Overview of Croatia’s mobile market
    
    • 2.1.1 Mobile statistics
      
  • 2.2 Regulatory issues
    
    • 2.2.1 Third GSM licence and 3G licences
      
    • 2.2.2 Fourth GSM licence
      
    • 2.2.3 Mobile number portability
      
    • 2.2.4 Mobile Tax
      
    • 2.2.5 Network interconnection
      
  • 2.3 Mobile technologies
    
    • 2.3.1 Digital
      
    • 2.3.2 Third generation (3G) mobile
      
  • 2.4 Major mobile operators
    
    • 2.4.1 T-Mobile Hrvatska
      
    • 2.4.2 VIPnet
      
    • 2.4.3 Tele2 Croatia
      
    • 2.4.4 Mobile Virtual Network Operators (MVNOs)
      
  • 2.5 Mobile voice services
    
    • 2.5.1 Prepaid cards
      
  • 2.6 Mobile data services
    
    • 2.6.1 Short Message Service (SMS) / Multimedia Messaging Service (MMS)
      
    • 2.6.2 General Packet Radio Service (GPRS)
      
    • 2.6.3 Enhanced Data for GSM Evolution (EDGE)
      
    • 2.6.4 BlackBerry
      
    • 2.6.5 Mobile broadband
      
    • 2.6.6 Mobile TV
      
  • 2.7 Mobile content and applications
    
    • 2.7.1 M-commerce
      
  • 2.8 Forecasts
    
    • 2.8.1 Forecasts – 3G subscribers – 2009 - 2012; 2018
      
    • 2.8.2 Notes on scenario forecasts
      
• 3. Related reports
  

• Table 1 – Mobile operators, subscribers and annual change – September 2009
• Table 2 – Mobile subscribers and penetration rate – 1997 - 2009
• Table 3 – T-Mobile financial and operational data – 2004 - 2008
• Table 4 – T-Mobile – churn, subscriber acquisition costs & ARPU – 2005 - 2008
• Table 5 – VIPnet financial data – 2004 - 2009
• Table 6 – VIPnet prepaid, postpaid & blended monthly ARPU – 2004 - 2009
• Table 7 – VIPnet Minutes of Use (MOU) – 2007 - 2009
• Table 8 – Tele2 financial data – 2007 - 2009
• Table 9 – T-Mobile prepaid subscribers – 2001 - 2009
• Table 10 – VIPnet prepaid subscribers – 2004 - 2009
• Table 11 – Total mobile broadband subscribers – 2007 - 2009
• Table 12 – Forecast 3G subscribers – higher growth scenario – 2009 - 2012; 2018
• Table 13 – Forecast 3G subscribers – lower growth scenario – 2009 - 2012; 2018

• Exhibit 1 – BlackBerry services defined