Croatia - Mobile Market Insights, Statistics and Forecasts

Synopsis

Croatia’s mobile market is one of the most highly penetrated in the Balkans region. Three mobile network operators and a number of Mobile Virtual Network Operators have launched services although the market is dominated by two mobile network operators. With the mobile voice market saturated, the established mobile network operators have focused on improving ARPU levels by encouraging prepaid subscribers to migrate to postpaid plans as well as encouraging spending on mobile broadband offerings. This report offers a concise overview of Croatia’s mobile market, including a variety of financial and performance statistics on service providers, networks and mobile services including developments in LTE in 2012.

Key developments:

VIPNet extend 42Mb/s HSPA+ services to four cities; LTE trials in the 800MHz band underway – commercial launch in 2012; Croatian government reinstates abolished 6% tax on mobile services revenue; T-HT authorized to manage e-money services; regulator market data for Q3 2011; operator data to September 2011.

Companies covered in this report include:

T-HT, VIPNet, Tele2 Croatia.

Table of Contents

• 1. Synopsis
• 2. Mobile communications
  • 2.1 Overview of Croatia’s mobile market
    • 2.1.1 Mobile statistics
  • 2.2 Regulatory issues
    • 2.2.1 Third GSM licence and 3G licences
    • 2.2.2 Fourth GSM licence
    • 2.2.3 Spectrum auctions
    • 2.2.4 Mobile number portability (MNP)
    • 2.2.5 Network interconnection
  • 2.3 Mobile technologies
    • 2.3.1 Digital
    • 2.3.2 Third generation (3G) mobile
  • 2.4 Major mobile operators
    • 2.4.1 T-HT
    • 2.4.2 VIPnet
    • 2.4.3 Tele2 Croatia
    • 2.4.4 Mobile Virtual Network Operators (MVNOs)
  • 2.5 Mobile voice services
    • 2.5.1 Prepaid cards
  • 2.6 Mobile data services
    • 2.6.1 Short Message Service (SMS)/Multimedia Messaging Service (MMS)
    • 2.6.2 General Packet Radio Service (GPRS)
    • 2.6.3 Enhanced Data for GSM Evolution (EDGE)
    • 2.6.4 Evolved High Speed Packet Access (HSPA+)
    • 2.6.5 Long-term Evolution (LTE)
    • 2.6.6 Mobile TV
  • 2.7 Mobile content and applications
    • 2.7.1 M-commerce
• 3. Related reports

• Table 1 – Mobile subscribers and penetration rate – 1997 - 2012
• Table 2 – Mobile market share by subscribers – 2008 - 2011
• Table 3 – Mobile ported numbers – 2006 - 2011
• Table 4 – T-HT mobile revenue – 2004 - 2011
• Table 5 – T- mobile HT ARPU – 2004 - 2011
• Table 6 – T-HT mobile customers – 2007 - 2011
• Table 7 – VIPnet financial data – 2004 - 2011
• Table 8 – VIPnet prepaid, postpaid and blended monthly ARPU – 2004 - 2011
• Table 9 – VIPnet Minutes of Use (MOU) – 2007 - 2011
• Table 10 – VIPnet subscribers – 2007 - 2011
• Table 11 – Tele2 financial data – 2007 - 2011
• Table 12 – Tele2 subscribers – 2007 - 2011
• Table 13 – Total prepaid users – 2002 - 2012
• Table 14 – T-Mobile prepaid subscribers – 2001 - 2011
• Table 15 – VIPnet prepaid subscribers – 2004 - 2011
• Table 16 – Total SMS and MMS messages sent – 2003 - 2011

• Chart 1 – Mobile subscribers and penetration rate – 1997 – 2012
• Chart 2 – Mobile market share by subscribers – 2008 – 2011
• Chart 3 – VIPnet financial data – 2004 – 2011
• Chart 4 – VIPnet prepaid, postpaid and blended monthly ARPU – 2004 – 2011
• Chart 5 – Tele2 financial data – 2007 – 2011
• Chart 6 – T-Mobile prepaid subscribers – 2001 – 2011
• Chart 7 – VIPnet prepaid subscribers – 2004 – 2011