Google is an innovative leader of the digital media sector and an industry heavyweight. The breadth of its business interests is enormous from developing driverless cars; creating smart energy technologies; dominating the smart phone market and focusing on its core search services. In 2013 recent areas of focus include the broadcasting sector with the launch of Google Chromecast; the e-commerce sector with the launch of Google Shopping for Suppliers - and music streaming with Google Play Music expansion.
This BuddeComm Intelligence Report provides an overview of some of Google’s key initiatives; explores the importance of advertising to the company and includes BuddeComm’s unique analyses.
In mid 2013 Google gained much attention with the launch of the augmented reality glasses Google Glass; also in mid 2013 Google launched Chromecast and the principle behind Chromecast is probably the magic formula that is needed to finally revolutionise television watching. In early 2013 it was announced that YouTube had launched YouTube Paid Subscriptions. There are many YouTube channels which have become very popular and YouTube is hoping to capitalise upon this viewer loyalty; Also in 2013 Google launched a B2B Beta service called Google Shopping for Suppliers which is initially available in the US only to electrical and electronics industries.