Four companies dominate Brazil’s mobile telecom market: Telefónica’s Vivo, América Móvil’s Claro, Telecom Italia’s TIM Brasil, and the domestic player Oi which recently extracted itself from an ill-fated partnership with Portugal Telecom. Together, these four control 97% of the country’s mobile subscriber base. Vivo is the leading player, while TIM Brasil and Claro compete closely for second place. The remainder of the market is shared between Algar Telecom, Sercomtel, Nextel Brasil, and the country’s first Mobile Virtual Network Operator (MVNO), Porto Seguro, which launched services in 2012.
Although Brazil’s MVNO market is still embryonic, it has attracted a great deal of interest from national and international investors. Companies are being understandably cautious, considering the dominance of the dominance of the MNOs in the Brazilian mobile market, compounded by the poor economy which has made it difficult for telcos to sustain revenue growth. The telecom sector regulator, Anatel, has issued a number of MVNO authorisations, and more are expected. The most significant MVNO launch on the cards is Virgin Mobile, which hopes to become the largest MVNO in Latin America with its youth-focused, transparent market strategy. In 2014 the company signed a deal to be hosted on Telefónica’s network. The launch of operations in Brazil has been delayed by bureaucratic complications and regulatory procedures. Virgin Mobile Latin America currently offers services in Mexico, Chile and Colombia.
This report profiles Brazil’s mobile operators, and includes updated statistical data and a range of analyses related to operator strategies in this competitive market.
Vivo retains market lead in LTE into 2016; TIM Brasil signs LTE roaming with Telecom Italia; MNOs sign up 32.53 million LTE subscribers by March 2016; Datora rebrands as Vodafone Brazil following M2M partnership deal; report update includes telcos’ operating and financial data to Q1 2016, regulator’s market data to April 2016, recent market developments.
Companies covered in this report include:
TelefônicaBrasil/Vivo, TIM Brasil, Claro, Oi, Nextel Brasil, Algar/CTBC Telecom, SercomtelCelular, Unicel/Aeiou, Porto Seguro, Datora Telecom, Virgin Mobile, Sisteer, Terapar.