Brazil - Mobile Operators - Insights and Analysis

Synopsis

Four companies dominate Brazil’s mobile telecom market: Telefónica’s Vivo, América Móvil’s Claro, Telecom Italia’s TIM Brasil, and the domestic player Oi which recently extracted itself from an ill-fated partnership with Portugal Telecom. Together, these four operators control 97% of the country’s mobile subscriber base. Vivo is the leading player, while TIM Brasil and Claro compete neck-and-neck for second place, and Oi is fourth. The remainder of the market is shared between Algar Telecom, Sercomtel, Nextel Brasil, and the country’s first Mobile Virtual Network Operator (MVNO), Porto Seguro, which launched in 2012.

Although Brazil’s MVNO market is still embryonic, it has attracted a great deal of interest from national and international investors. Companies are being understandably cautious – considering the challenges of the Brazilian mobile market given the dominance of the MNOs. The telecom sector regulator, Anatel, has issued a number of MVNO authorisations, and more are expected. The most significant MVNO launch on the cards is Virgin Mobile, which hopes to become the largest MVNO in Latin America with its youth-focused, transparent market strategy. In 2014 the company signed a deal to be hosted on Telefónica’s network. The launch of operations in Brazil has been delayed by bureaucratic complications and regulatory procedures.

This report profiles all of Brazil’s mobile operators, together with relevant statistical data and analyses.

Key developments:

Claro remains the market leader for 3G services; Claro launches Brazil’s first mobile LTE network; TIM Brasil signs LTE roaming with TIM (Italia); Vivo and Oi deploy LTE networks; Nextel rolls out full 3G services in São Paulo and Rio de Janeiro; Oi merger with Portugal telecom secures regulatory approval; Datora rebrands as Vodafone Brazil following M2M partnership deal; includes telcos’ operating and financial data to Q1 2015; regulator’s market data to April 2015; recent market developments.

Companies covered in this report include:

TelefônicaBrasil/Vivo, TIM Brasil, Claro, Oi, Nextel Brasil, Algar/CTBC Telecom, SercomtelCelular, Unicel/Aeiou, Porto Seguro, Datora Telecom, Virgin Mobile, Sisteer, Terapar.

Table of Contents

  • 1. Synopsis
  • 2. Mobile Network Operators (MNOs)
    • 2.1 Overview
    • 2.2 Vivo (Telefônica Brasil)
      • 2.2.1 Vivo company history
      • 2.2.2 Telemig-acquired by Vivo
      • 2.2.3 Telefónica and Telecom Italia – crossholding issues
      • 2.2.4 Telefónica buys out Portugal Telecom
    • 2.3 TIM Brasil
    • 2.4 Claro
    • 2.5 Oi
      • 2.5.1 Amazônia Celular – acquired by Oi
      • 2.5.2 Brasil Telecom – acquired by Oi
      • 2.5.3 Merger with Portugal Telecom
    • 2.6 Nextel Brasil
    • 2.7 CTBC/Algar Telecom
    • 2.8 Sercomtel Celular
    • 2.9 Unicel/Aeiou (defunct)
  • 3. Mobile Virtual Network Operators (MVNO)
    • 3.1 Porto Seguro
    • 3.2 Vodafone Brazil (Datora)
    • 3.3 Virgin Mobile
    • 3.4 Correios
  • 4. Related reports
  • Table 1 – Mobile operators’ market share – 2002 - 2015
  • Table 2 – 3G/mobile broadband market share by operator – 2009 – 2015
  • Table 3 – Vivo mobile revenue (R$) – 2010 - 2014
  • Table 4 – Vivo financial data (€) – 2013 - 2015
  • Table 5 – Vivo mobile subscribers – 2002 - 2015
  • Table 6 – Vivo/Telemig– mobile subscribers (historic) – 2002 - 2007
  • Table 7 – TIM Brasil – mobile financial data – 2010 - 2015
  • Table 8 – TIM Brasil – mobile subscribers – 2002 - 2015
  • Table 9 – Claro mobile revenue – 2010 - 2015
  • Table 10 – Claro – mobile subscribers – 2002 - 2015
  • Table 11 – Oi mobile revenue by sector – 2012 - 2015
  • Table 12 – Oi – mobile subscribers – 2002 - 2015
  • Table 13 – Oi/Amazônia/BrT – mobile subscribers –2002 - 2008 (historic)
  • Table 14 – NII Holdings mobile revenue (R$) – 2012 - 2014
  • Table 15 – Nextel Brazil revenue (US$) – 2010 - 2015
  • Table 16 – Nextel Brazil – mobile subscribers – 2002 - 2015
  • Table 17 – Algar Telecom mobile revenue – 2009 - 2014
  • Table 18 – Algar Telecom mobile subscribers – 2003 - 2015
  • Table 19 – Sercomtel – mobile subscribers – 2003 - 2015
  • Table 20 – MVNO subscribers – 2012 - 2014
  • Table 21 – Port Seguro mobile subscribers – 2012 - 2014
  • Chart 1 – Mobile broadband market share by operator – 2009 – 2015
  • Exhibit 1 – Subdivision of Brazil into regions and areas for mobile licensing
  • Exhibit 2 – Telefônica Brasil (trading as Vivo) at a glance
  • Exhibit 3 – Vivo – concessions
  • Exhibit 4 – The uneasy marriage between Telefónica and Portugal Telecom (historic)
  • Exhibit 5 – TIM Brasil at a glance
  • Exhibit 6 – TIM Brasil – concession awards for frequency bands A, B, D, E
  • Exhibit 7 – Claro Brasil at a glance
  • Exhibit 8 – Claro – concessions
  • Exhibit 9 – Oi (TNL PCS) at a glance
  • Exhibit 10 – Oi – concession awards for frequency bands A, D, E, M

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