Brazil - Mobile Market - Overview, Statistics and Forecasts

Synopsis

Brazil’s mobile market is the fifth largest in the world. Though penetration has passed the 100% mark, the number of subscribers continues to grow, as many Brazilians have more than one SIM card. Due to robust competition, multiple accounts, and a high proportion of prepaid customers, ARPU in Brazil is behind the world average. It may decrease further with the advent of MVNOs, since regulations have been approved allowing companies such as banks and retailers to offer MVNO services. Mobile broadband has become a major option for internet access in Brazil, as it is available in many areas that have no fixed broadband coverage. Driven by the popularity of social networks, smart phone sales tripled in 2010, but penetration is still low compared with the rest of the world. The government is keen to see the deployment of 4G/LTE before the next FIFA World Cup, to be hosted by Brazil in 2014. Spectrum is being reallocated for this purpose, and an auction is scheduled for 2012. Accompanied by key market statistics and analyses, this report provides an overview of the mobile voice and data market. It also contains scenario forecasts for the years 2015 and 2020.

1. Synopsis
2. Overview of Brazil’s mobile market
- 2.1 Mobile statistics
- 2.2 Average revenue per user (ARPU)
3. Regulatory issues
- 3.1 Number portability (NP)
- 3.2 Mobile spectrum allocation and concession areas
  - 3.2.1 2G
  - 3.2.2 3G
- 3.3 Mobile virtual network operator (MVNO)
4. Mobile technologies
- 4.1 Analogue
- 4.2 Second generation (2G) mobile
- 4.3 Third generation (3G) mobile networks (UMTS)
  - 4.3.1 Start of 3G services
  - 4.3.2 Developments
- 4.4 Long-term evolution (LTE)
- 4.5 Mobile handsets/smart phones
5. Mobile voice services
- 5.1 Prepaid cards
6. Mobile messaging
- 6.1 Short message service (SMS)
- 6.2 Multimedia messaging service (MMS)
7. Mobile broadband
8. Mobile content and applications
- 8.1 Gaming
9. Mobile satellite
10. Forecasts – mobile market 2010; 2015; 2020
- 10.1 Scenario 1 – higher mobile market growth
- 10.2 Scenario 2 – lower mobile market growth
- 10.3 Notes on scenario forecasts
11. Related reports

Table 1 – World’s five largest mobile markets – 2010
Table 2 – Mobile subscribers and penetration rate – 1997 - 2011
Table 3 – Evolution of mobile ARPU in Brazil – major operators – 2007 - 2010
Table 4 – Mobile market share by technology – 2002 - 2011
Table 5 – 3G subscribers and penetration – 2008 - 2011
Table 6 – Mobile prepaid/postpaid ratio – 2002 - 2011
Table 7 – Mobile broadband subscribers and penetration – 2008 - 2011
Table 8 – Forecast mobile subscribers – higher growth scenario – 2010; 2015; 2020
Table 9 – Forecast mobile subscribers – lower growth scenario – 2010; 2015; 2020