Synopsis
Brazil’s mobile market is the sixth largest in the world, the country being home to more than one third of all mobile users in Latin America and the Caribbean. Thanks to the rules attached to the 3G licences auctioned in December 2007, almost all of Brazil’s municipalities receive mobile services.
Mobile penetration looks set to reach approximately 145% by end-2012, with the number of subscribers increasing by 19% annually. Nevertheless, mobile subscribers owning multiple SIM cards are pushing up penetration figures, hiding the fact that many Brazilians have no mobile phone at all.
After lagging behind the rest of the region, Brazil’s SMS market took off in 2011, when text messaging rose by almost 69%. The increase was mainly due to the new competitive pricing models and packages offered by operators.
Mobile broadband has become a major option for internet access in Brazil, as it is available in many areas that have no fixed broadband coverage.
Accompanied by key market statistics and analyses, this report provides an overview of the mobile voice and data market. It also contains scenario forecasts for the years 2015 and 2020.
Key developments:
Vivo is shutting down its CDMA network by mid-2012; the first MVNO authorisations have been issued to Sermatel, Porto Seguro, and Sisteer of France; Sky Brasil has launched 4G services in Brasilia using TD-LTE technology; Anatel is holding a 4G/LTE auction in the first half of 2012 and a 3.5GHz spectrum auction in the second half of 2012; the government wants all major cities to have 4G services before the 2014 FIFA World Cup.
Companies covered in this report include:
Telefônica Brasil/Vivo, TIM Brasil, Claro, Oi, Nextel Brasil, Algar/CTBC Telecom; Sercomtel Celular, Sermatel, Porto Seguro, Sisteer, Sky Brasil.
