Brazil - Mobile Market - Overview, Statistics & Forecasts

Synopsis

Brazil is home to almost one third of all mobile subscribers in Latin America. The country’s mobile penetration is about average for the region, but varies considerably from state to state – from 156% in the Federal District, to 43% in the northeastern state of Maranhão. Number portability became available nationwide in March 2009, helping to increase competition in an already highly competitive market. Some 10% of Brazil’s municipalities still lack mobile coverage, down from 34% in early 2008. Telefónica is conducting field tests in Brazil on Long Term Evolution (LTE), also known as 4G mobile. The success of 3G augurs well for LTE in this country. Accompanied by key market statistics and analyses, this report provides an overview of the mobile voice and data market. It also contains scenario forecasts for the years 2015 and 2020.

Table of Contents

• 1. Synopsis
  
• 2. Overview of Brazil’s mobile market
  
  • 2.1 Mobile statistics
    
• 3. Regulatory issues
  
  • 3.1 Privatisation of Telebrás
    
  • 3.2 Serviço Móvel Pessoal (SMP)
    
  • 3.3 Carrier preselection
    
  • 3.4 Number Portability (NP)
    
  • 3.5 Mobile consumer rights protection
    
  • 3.6 Mobile spectrum allocation and concession areas
    
• 4. Mobile technologies
  
  • 4.1 Analogue
    
  • 4.2 Second generation (2G) mobile
    
  • 4.3 Third generation (3G) mobile
    
    • 4.3.1 Background
      
    • 4.3.2 Start of 3G services
      
    • 4.3.3 Developments
      
  • 4.4 Long Term Evolution (LTE)
    
• 5. Mobile voice services
  
  • 5.1 Prepaid cards
    
  • 5.2 Satellite mobile
    
• 6. Mobile data services
  
  • 6.1 Short Message Service (SMS)
    
  • 6.2 Multimedia Messaging Service (MMS)
    
  • 6.3 Wireless Application Protocol (WAP)
    
  • 6.4 Push-to-Talk (PTT)
    
  • 6.5 Mobile TV
    
• 7. Mobile content and applications
  
  • 7.1 Location-Based Services (LBS)
    
  • 7.2 Gaming
    
• 8. Forecasts – mobile market 2010; 2015; 2020
  
  • 8.1 Scenario 1 – higher mobile market growth
    
  • 8.2 Scenario 2 – lower mobile market growth
    
  • 8.3 Notes on scenario forecasts
    
• 9. Related reports
  

• Table 1 – Mobile subscribers and penetration rate - 1997-2010
• Table 2 – Evolution of mobile ARPU in Brazil – major operators – 2006-2008
• Table 3 – Mobile subscribers by technology – 2002-2009
• Table 4 – Prepaid subscribers and prepaid market share – 2002-2009
• Table 5 – Forecast mobile subscribers – higher growth scenario – 2010; 2015; 2020
• Table 6 – Forecast mobile subscribers – lower growth scenario – 2010; 2015; 2020

• Exhibit 1 – Subdivision of Brazil into regions and areas
• Exhibit 2 – Geographic distribution of frequency bands