Brazil - Broadcasting

Synopsis

Brazil’s pay TV market has experienced sustained growth, not even slowing down during the global credit crunch. The principal operators in Brazil’s pay TV market are Net Serviços, Sky Brasil, Embratel, Telefônica Brasil, and Oi TV. Several operators offer pay TV services as part of triple play packages including voice and broadband.

A new pay TV law was passed in September 2011, aimed at promoting competition and expanding services. This law removed limits on foreign ownership in the cable TV sector. It also gave the green light to all telcos to provide pay TV anywhere in Brazil.

Thanks to the change in legislation, fixed-line incumbent Embratel has been able to take control of its subsidiary Net Serviços, the largest multi-service cable provider in Latin America.

This report provides an overview of Brazil’s pay TV market, accompanied by statistical data.

Key developments:

Telefônica Brasil has acquired a 49% stake in Brazilian cable TV operator TVA from Lemontree; fixed-line operator GVT has launched a hybrid DTH/IPTV pay-TV service; despite delays in the deployment of DTTV, Brazil intends to complete the switchover from analogue to digital TV broadcasting in 2016.

Companies covered in this report include:

Net Serviços de Comunicação, Sky Brasil, ITSA, Embratel, Telefônica Brasil, TVA, Oi, GVT, CTBC/Algar Telecom.

Table of Contents

• 1. Synopsis
• 2. Pay TV overview
  • 2.1 Pay TV statistics
• 3. Regulatory issues
  • 3.1 Pay TV law
  • 3.2 Incumbent fixed-line telcos in the pay TV sector
  • 3.3 Foreign ownership regulations
• 4. Pay TV players
  • 4.1 Net Serviços de Comunicação
  • 4.2 Sky Brasil
    • 4.2.1 ITSA (Mais TV)
  • 4.3 Embratel
  • 4.4 Telefônica Brasil
    • 4.4.1 TVA
  • 4.5 Oi TV
  • 4.6 CTBC TV
  • 4.7 GVT
• 5. Cable TV
• 6. Multichannel multipoint distribution systems (MMDS)
• 7. Satellite-based digital pay TV developments
• 8. Digital terrestrial TV (DTTV)
• 9. Related reports

• Table 1 – Pay TV operators by technology – 2012
• Table 2 – Pay TV subscribers and penetration – 1999 - 2012
• Table 3 – Pay TV market share by technology – 2000 - 2012
• Table 4 – Pay TV operators – market share – 2000 - 2012
• Table 5 – Net Serviços – pay TV subscribers – 2000 - 2012
• Table 6 – Cable TV subscribers and penetration – 1998 - 2012
• Table 7 – MMDS subscribers and penetration – 1998 - 2012
• Table 8 – DTH subscribers and penetration – 1998 - 2012

• Chart 1 – Evolution of pay TV in Brazil – 1998 - 2012
• Chart 2 – Pay TV technologies at a glance – 1998 - 2012
• Chart 3 – Pay TV operators’ market share at a glance – 2011

• Exhibit 1 – Net Serviços de Comunicação at a glance