Brazil - Broadcasting

Synopsis

The principal operators in Brazil’s pay TV market are Net Serviços, Sky Brasil, Embratel, Telesp, and Oi TV. Several operators offer pay TV services as part of triple play packages including voice and broadband. Net Serviços, the largest multi-service cable provider in Latin America, is controlled by local media group Globo, although long-distance fixed-line incumbent Embratel owns a majority of the company’s stock. Sky Brasil, the largest high definition satellite TV operator in Latin America, is controlled by DirecTV and has Globo as a minority shareholder. Independently of Net Serviços, Embratel provides satellite TV services branded Via Embratel. Besides Embratel, another two fixed-line incumbents compete with Sky Brasil in the satellite TV market – Telesp and Oi. This report provides an overview of Brazil’s pay TV market, accompanied by statistical data.

Table of Contents

• 1. Synopsis
• 2. Pay TV overview
  • 2.1 Pay TV statistics
• 3. Regulatory issues
  • 3.1 Fixed-line operators in the pay TV sector
  • 3.2 Foreign ownership regulations
• 4. Major pay TV players
  • 4.1 Net Serviços de Comunicação
  • 4.2 Sky Brasil
    • 4.2.1 ITSA
  • 4.3 Embratel
  • 4.4 Telesp
  • 4.5 TVA (Tevecap)
  • 4.6 Oi TV
  • 4.7 SIM TV (former TV Cidade)
• 5. Cable TV
• 6. Multichannel multipoint distribution systems (MMDS)
• 7. Satellite-based digital pay TV developments
• 8. Digital terrestrial TV (DTTV)
• 9. Related reports

• Table 1 – Pay TV operators by technology – 2010
• Table 2 – Pay TV subscribers and penetration – 1999 - 2011
• Table 3 – Pay TV market share by technology – 1998 - 2011
• Table 4 – Pay TV operators – market share – 2000 - 2011
• Table 5 – Net Serviços – pay TV subscribers – 2000 - 2011
• Table 6 – Cable TV subscribers and penetration – 1998 - 2011
• Table 7 – MMDS subscribers and penetration – 1998 - 2011
• Table 8 – DTH subscribers and penetration – 1998 - 2011

• Chart 1 – Evolution of pay TV in Brazil – 1998 - 2011
• Chart 2 – Pay TV technologies at a glance – 1998 - 2011
• Chart 3 – Pay TV operators’ market share at a glance – 2010

• Exhibit 1 – Net Serviços de Comunicação at a glance