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Brazil - Broadband Market - Overview, Statistics and Forecasts

Synopsis

Broadband plans on offer in Brazil have improved significantly since 2008. In fact, broadband prices in Brazil are lower than in most other Latin American countries. In terms of broadband speeds, Brazil performs well compared with Latin America, but poorly compared with the rest of the world.

The number of fixed broadband subscribers continues to show solid growth rates despite the mobile broadband boom. However, there are parts of Brazil where fixed broadband does not reach, and where mobile broadband is the only option.

Although the government’s National Broadband Plan is proceeding more slowly than originally hoped, it should significantly improve broadband access in Brazil. While the aim of the plan is to bridge the digital divide, it also creates investment opportunities for operators – especially small companies and start-ups – to provide services over the state-owned broadband network. In fact, the plan envisages wholesale rather than retail service, typically in areas with low competition.

This report provides an overview of Brazil’s internet and broadband market, accompanied by relevant statistics, analyses, and broadband scenario forecasts for the years 2015 and 2020.

Key developments:

Brazil’s National Broadband Plan covered 692 municipalities in early 2012; Folhapar has increased its interest in UOL and delisted the company; the pay TV market has been opened to fixed-line telcos; Oi and Telefônica Brasil are launching IPTV in 2012; Brazil has become the world’s second-largest consumer of Twitter; Facebook users tripled in 2011, overtaking Orkut.

Companies covered in this report include:

Telefônica Brasil, Oi, Embratel, GVT, Universo Online (UOL), Internet Group (iG, iBest, and BrTurbo), Terra, Net Serviços de Comunicação, TIM Brasil, Intelig, CTBC/Algar Telecom, Sercomtel, Neovia, Eletropaulo Telecom, Vex, BuscaPé.

Table of Contents

  • 1. Synopsis
  • 2. Fixed broadband access market
    • 2.1 Overview
      • 2.1.1 Broadband statistics
      • 2.1.2 Broadband market analysis
      • 2.1.3 Digital inclusion and GESAC
      • 2.1.4 National broadband plan
    • 2.2 Brazil’s ISP market
      • 2.2.1 Overview
      • 2.2.2 Universo Online (UOL)
      • 2.2.3 Internet Group (iG, iBest, and BrTurbo)
      • 2.2.4 Terra
    • 2.3 Broadband network operators
      • 2.3.1 Telefônica Brasil (Speedy)
      • 2.3.2 Oi (Velox)
      • 2.3.3 Net Vírtua (Net Serviços de Comunicação)
      • 2.3.4 GVT (Power)
    • 2.4 Cable modems
    • 2.5 Asymmetrical digital subscriber line (ADSL)
    • 2.6 Fibre-to-the-home (FttH) networks
    • 2.7 Broadband powerline (BPL)
    • 2.8 Fixed wireless broadband
      • 2.8.1 WiFi
      • 2.8.2 WiMAX
    • 2.9 Media convergence
      • 2.9.1 Overview of media convergence
      • 2.9.2 Broadband TV (IPTV)
  • 3. Digital economy
    • 3.1 E-commerce
    • 3.2 E-government
    • 3.3 E-health
    • 3.4 E-learning
    • 3.5 Smart meters/smart grids
  • 4. Digital media
  • 5. Forecasts – fixed broadband market 2015; 2020
    • 5.1 Scenario 1 – higher broadband growth
    • 5.2 Scenario 2 – lower broadband growth
    • 5.3 Notes on scenario forecasts
  • 6. Related reports
  • Table 1 – Internet users and penetration – 1996 - 2012
  • Table 2 – Fixed broadband subscribers and penetration – 2001 - 2012
  • Table 3 – Broadband market share by technology – 2002 - 2012
  • Table 4 – UOL – paying subscribers – 2004 - 2011
  • Table 5 – Broadband operators’ market share – 2003 - 2012
  • Table 6 – Telefônica Brasil – broadband subscribers – 2001 - 2012
  • Table 7 – Oi – broadband subscribers – 2001 - 2012
  • Table 8 – Net – broadband subscribers – 2001 - 2012
  • Table 9 – GVT – broadband subscribers – 2004 - 2012
  • Table 10 – Cable modem subscribers and penetration – 2001 - 2012
  • Table 11 – ADSL subscribers and penetration – 2001 - 2012
  • Table 12 – Forecast broadband subscribers – higher growth scenario – 2015; 2020
  • Table 13 – Forecast broadband subscribers – lower growth scenario – 2015; 2020
  • Chart 1 – Fixed broadband technologies at a glance – 2002 - 2012
  • Chart 2 – Broadband market share at a glance – 2003 - 2012
  • Exhibit 1 – Regions and states of Brazil
  • Exhibit 2 – UOL at a glance

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