Brazil - Broadband Market - Overview, Statistics and Forecasts

Synopsis

In terms of broadband subscribers, Brazil is the regional leader and one of the top countries in the world, ranking ninth globally. In terms of penetration, however, Brazil is only slightly above the Latin American average, trailing behind neighbouring Chile, Argentina, and Uruguay. With a promising economic outlook and rising prosperity, demand for broadband in Brazil is expected to soar. The government’s National Broadband Plan aims to provide broadband access for low-income households and in areas where private operators have no commercial interest. Broadband plans on offer in Brazil have improved significantly. In fact, broadband prices in Brazil are lower than in most other Latin American countries, but they are still high compared with North America and Europe, and they remain expensive for the Brazilian socio-economic environment. Likewise, in terms of broadband speeds, Brazil performs well compared with Latin America, but poorly compared with the rest of the world. This report provides an overview of Brazil’s internet and broadband market, accompanied by relevant statistics, analyses, and broadband scenario forecasts for the years 2015 and 2020.

Table of Contents

• 1. Synopsis
• 2. Fixed broadband access market
  • 2.1 Overview
    • 2.1.1 Broadband statistics
    • 2.1.2 Broadband market analysis
    • 2.1.3 Digital inclusion and GESAC
    • 2.1.4 National broadband plan
  • 2.2 Brazil’s ISP market
    • 2.2.1 Overview
    • 2.2.2 Universo Online (UOL)
    • 2.2.3 Internet Group (iG, iBest, and BrTurbo)
    • 2.2.4 Terra
  • 2.3 Broadband network operators
    • 2.3.1 Telesp (Speedy)
    • 2.3.2 Oi (Velox)
    • 2.3.3 Net Vírtua (Net Serviços de Comunicação)
    • 2.3.4 GVT (Power)
  • 2.4 Cable modems
  • 2.5 Asymmetrical digital subscriber line (ADSL)
  • 2.6 Fibre-to-the-home (FttH) networks
  • 2.7 Broadband powerline (BPL)
  • 2.8 Fixed wireless broadband
    • 2.8.1 WiFi
    • 2.8.2 WiMAX
  • 2.9 Media convergence
    • 2.9.1 Overview of media convergence
    • 2.9.2 Broadband TV (IPTV)
• 3. Digital economy
  • 3.1 E-commerce
  • 3.2 E-government
  • 3.3 E-health
  • 3.4 E-learning
  • 3.5 Smart meters/smart grids
• 4. Digital media
• 5. Forecasts – fixed broadband market 2010; 2015; 2020
  • 5.1 Scenario 1 – higher broadband growth
  • 5.2 Scenario 2 – lower broadband growth
  • 5.3 Notes on scenario forecasts
• 6. Related reports

• Table 1 – Internet users and penetration – 1996 - 2011
• Table 2 – Fixed broadband subscribers and penetration – 2001 - 2011
• Table 3 – Broadband market share by technology – 2002 - 2011
• Table 4 – UOL – paying subscribers – 2004 - 2011
• Table 5 – Broadband operators’ market share – 2003 - 2011
• Table 6 – Telesp – broadband subscribers – 2001 - 2011
• Table 7 – Oi – broadband subscribers – 2001 - 2011
• Table 8 – Net – broadband subscribers – 2001 - 2011
• Table 9 – GVT – broadband subscribers – 2004 - 2011
• Table 10 – Cable modem subscribers and penetration – 2001 - 2011
• Table 11 – ADSL subscribers and penetration – 2001 - 2011
• Table 12 – Volume of retail e-commerce – 2005 - 2010
• Table 13 – Forecast broadband subscribers – higher growth scenario – 2010; 2015; 2020
• Table 14 – Forecast broadband subscribers – lower growth scenario – 2010; 2015; 2020

• Chart 1 – Fixed broadband technologies at a glance – 2002 - 2011
• Chart 2 – Broadband market share at a glance – 2003 - 2011

• Exhibit 1 – Regions and states of Brazil
• Exhibit 2 – UOL at a glance