Austria - Mobile Market - Overview, Statistics & Forecasts

Synopsis

Austria’s mobile market is fiercely contested by four network operators and a growing number of MVNOs and resellers. The competitive environment has led to relatively low ARPU for operators and some of Europe’s lowest tariffs for consumers. The four 3G networks have seen impressive growth in subscriber uptake, largely at the expense of existing GSM offerings. The incumbent’s mobile division, mobilkom austria, has expanded to Eastern Europe to incorporate lucrative neighbouring markets. Mobile Internet has shown extraordinary growth in recent years though mobile TV has yet to make a mark on consumers. In this report we examine Austria’s mobile market in 2010, providing historical and current subscriber statistics, an overview of key operators, an analysis of emerging technologies and data services, and forecasts for ARPU and 3G subscribers to 2015.

1. Synopsis
2. Overview of Austria’s mobile market
- 2.1 Mobile statistics
- 2.2 Operator market shares
3. Regulatory issues
- 3.1 Regulatory authority
- 3.2 Spectrum regulations and spectrum auctions
  - 3.2.1 450MHz
  - 3.2.2 3.5GHz
  - 3.2.3 900MHz
  - 3.2.4 Other frequencies
- 3.3 Roaming
- 3.4 Mobile number portability (MNP)
- 3.5 Mobile termination rates (MTRs)
4. Mobile technologies
- 4.1 Digital
- 4.2 Third Generation (3G) mobile
  - 4.2.1 Trials and planning
  - 4.2.2 First 3G services launched
5. Major mobile operators
- 5.1 Orange
- 5.2 Hutchison 3 Austria
- 5.3 mobilkom austria
- 5.4 tele.ring
- 5.5 T-Mobile
- 5.6 Mobile Virtual Network Operators (MVNO)
6. Mobile voice services
- 6.1 Prepaid cards
7. Mobile Messaging
- 7.1 Short Message Service (SMS)
- 7.2 Multimedia Messaging Service (MMS)
8. Mobile data services
- 8.1 General Packet Radio Service (GPRS)
- 8.2 Push-to-Talk (PTT)
- 8.3 Enhanced data for GSM Evolution (EDGE)
- 8.4 High-Speed Packet Access (HSDPA)
  - 8.4.1 mobilkom austria
  - 8.4.2 T-Mobile
  - 8.4.3 3 Austria
  - 8.4.4 Orange
- 8.5 High-Speed Circuit-Switched Data (HSCSD)
- 8.6 High-Speed Uplink Packet Access (HSUPA)
- 8.7 LTE
- 8.8 Mobile TV
- 8.9 BlackBerry
- 8.10 Femtocells
9. Mobile content and applications
- 9.1 M-commerce
- 9.2 Mobile Internet
- 9.3 Mobile VoIP
10. Forecasts – mobile market – 2006 - 2010; 2012 - 2015
- 10.1 UMTS forecasts
- 10.2 Mobile ARPU forecasts
- 10.3 Notes on scenario forecasts
11. Related reports

Table 1 – Mobile market revenue (regulator data) – 2007- 2010
Table 2 – Mobile operators, subscribers and annual change – 2009
Table 3 – Mobile subscribers and penetration rate (regulator data) – 1999 - 2010
Table 4 – Mobile subscribers by operator (regulator data) – 2005 - 2009
Table 5 – Mobile SIMs in use, 2G and 3G – 2004 - 2009
Table 6 – Mobile revenue and call minutes – 2003 - 2009
Table 7 – Mobile market share by operator – 2006 - 2009
Table 8 – EC maximum roaming charges – 2007 - 2009
Table 9 – Cumulative ported mobile numbers – 2004 - 2009
Table 10 – Mobile termination charges by operator – 2008 - 2011
Table 11 – Mobile termination revenue – 2007 - 2009
Table 12 – 2G spectrum allocations by operator
Table 13 – 3G spectrum allocations by operator
Table 14 – 3 Austria subscribers - Aug 2009
Table 15 – 3 Austria revenue and ARPU- 2008 - 2009
Table 16 – mobilkom austria group subscribers; Europe and Austria – 2000 - 2009
Table 17 – mobilkom austria group subscriber breakdown – 2005 - 2009
Table 18 – mobilkom austria - mobile financial data – 2004 - 2009
Table 19 – mobilkom austria monthly ARPU – 2004 - 2009
Table 20 – tele.ring subscribers (historic) – 2005
Table 21 – T-Mobile Austria revenue, subscribers, ARPU – 2003 - 2009
Table 22 – Mobile numbers in use, contract and prepaid – 2004 - 2009
Table 23 – mobilkom austria prepaid subscribers – 2005 - 2009
Table 24 – SMS messages sent – 2004 - 2009
Table 25 – mobilkom austria SMS sent – 2004 - 2009
Table 26 – mobilkom austria: data as proportion of revenue – 2004 - 2009
Table 27 – MMS messages sent – 2005 - 2009
Table 28 – Mobile data services revenue as % of total - 1999 - 2009
Table 30 – Retail mobile broadband lines by type– January 2009
Table 31 – Forecast UMTS subscribers – 2006 - 2015
Table 32 – Forecast mobile ARPU - 2005 - 2010; 2012 - 2015

Exhibit 1 – Chart showing mobile service revenue, wholesale and retail – 1997 - 2008
Exhibit 2 – Active mobile providers – 2010
Exhibit 3 – 3G licence results
Exhibit 4 – 450MHz licence results - 2006
Exhibit 5 – 3.5GHz licence regions - December 2008
Exhibit 6 – 3.5GHz licence regions - August 2009