Austria - Mobile Market Insights, Statistics and Forecasts

Synopsis

Austria’s mobile market is fiercely contested by three network operators and a growing number of MVNOs and resellers. The competitive environment has led to relatively low ARPU for operators and some of Europe’s lowest tariffs for consumers. The 3G networks have seen impressive growth in subscriber uptake, largely at the expense of existing GSM offerings. The incumbent’s mobile division, A1, has expanded to Eastern Europe to incorporate lucrative neighbouring markets. Mobile broadband has shown extraordinary growth in recent years, while there is a strong interest in mobile TV streaming. Competition has led to significant market consolidation, with T-Mobile buying tele.ring in 2006 and 3 Austria buying Orange Austria in early 2012.

In this report we examine Austria’s mobile market, providing historical and current subscriber statistics, an overview of key operators, an analysis of emerging technologies and data services, and forecasts for ARPU and 3G subscribers to 2015.

Key developments:

LTE to be available to a quarter of all Austrians by 2013; mobile TV streaming success with more than 50 channels available; 2011 Frequency Utilization Plan opening up 800MHz spectrum for 4G use; strong subscriber growth keeping mobile sector revenue steady; 3 Austria launches LTE; Telekom Austria forms TA Group M2M subsidiary to manage its involvement in the M2M sector; 3 Austria buys Orange; regulator data to June 2011; operator data to Q3 2011, market developments in early 2012.

Companies covered in this report include:

Orange, 3 Austria, A1, T-Mobile, Tele2.

Table of Contents

• 1. Synopsis
• 2. Overview of Austria’s mobile market
  • 2.1 Mobile statistics
  • 2.2 Operator market shares
• 3. Regulatory issues
  • 3.1 Regulatory authority
  • 3.2 Spectrum regulations and spectrum auctions
    • 3.2.1 450MHz
    • 3.2.2 900MHz
    • 3.2.3 800MHz
    • 3.2.4 2.6GHz
  • 3.3 Roaming
  • 3.4 Mobile number portability (MNP)
  • 3.5 Mobile termination rates (MTRs)
  • 3.6 Network sharing
• 4. Mobile technologies
  • 4.1 Digital
  • 4.2 Third Generation (3G) mobile
    • 4.2.1 Trials and planning
• 5. Major mobile operators
  • 5.1 Orange
  • 5.2 3 Austria
  • 5.3 A1
  • 5.4 T-Mobile
  • 5.5 Mobile Virtual Network Operators (MVNO)
• 6. Mobile voice services
  • 6.1 Prepaid cards
• 7. Mobile Messaging
  • 7.1 Short Message Service (SMS)
  • 7.2 Multimedia Messaging Service (MMS)
• 8. Mobile data services
  • 8.1 General Packet Radio Service (GPRS)
  • 8.2 Push-to-Talk (PTT)
  • 8.3 Enhanced data for GSM Evolution (EDGE)
  • 8.4 High-Speed Packet Access (HSPA)
    • 8.4.1 A1
    • 8.4.2 T-Mobile
    • 8.4.3 3 Austria
    • 8.4.4 Orange
  • 8.5 High-Speed Circuit-Switched Data (HSCSD)
  • 8.6 High-Speed Uplink Packet Access (HSUPA)
  • 8.7 LTE
  • 8.8 Mobile TV
  • 8.9 Femtocells
• 9. Mobile content and applications
  • 9.1 M-commerce
  • 9.2 Mobile VoIP
• 10. Forecasts – mobile market – 2006 - 2010; 2012 - 2015
  • 10.1 UMTS forecasts
  • 10.2 Mobile ARPU forecasts
  • 10.3 Notes on scenario forecasts
• 11. Related reports

• Table 1 – Mobile call minutes – 2003 - 2012
• Table 2 – Mobile market revenue (regulator data) – 2007- 2012
• Table 3 – Mobile service revenue, retail and wholesale – 2000 - 2012
• Table 4 – Average subscriber use of services – 2008 - 2010
• Table 5 – Price development for mobile services – 2006 - 2012
• Table 6 – Mobile operators, subscribers and annual change – Sept 2011
• Table 7 – Mobile subscribers and penetration rate (regulator data) – 1999 - 2012
• Table 8 – Mobile subscribers by operator (regulator data) – 2005 - 2011
• Table 9 – Mobile SIMs in use, 2G and 3G – 2004 - 2011
• Table 10 – Mobile market share by operator – 2006 - 2011
• Table 11 – GSM spectrum distribution among MNOs (MHz) – 2010
• Table 12 – 2.6GHz spectrum auction results – Sept 2010
• Table 13 – European roaming charges – 2007 - 2012
• Table 14 – Cumulative ported mobile numbers – 2004 - 2010
• Table 15 – Mobile termination charges by operator – 2008 - 2011
• Table 16 – 2G spectrum allocations by operator
• Table 17 – 3G spectrum allocations by operator
• Table 18 – 3G SIM cards in operation – 2004 - 2012
• Table 19 – 3 Austria subscribers – 2009 - 2011
• Table 20 – 3 Austria revenue and annual change – 2008 - 2010
• Table 21 – 3 Austria annualised ARPU – 2008 - 2011
• Table 22 – A1 group subscribers; Europe and Austria – 2000 - 2011
• Table 23 – A1 group subscriber breakdown – 2007 - 2011
• Table 24 – A1 - mobile financial data – 2004 - 2011
• Table 25 – A1 annualised monthly ARPU – 2004 - 2011
• Table 26 – T-Mobile Austria revenue – 2003 - 2011
• Table 27 – T-Mobile Austria subscribers – 2004 - 2011
• Table 28 – T-Mobile Austria annualised ARPU – 2006 - 2011
• Table 29 – Mobile numbers in use, contract and prepaid – 2004 - 2010
• Table 30 – A1 prepaid subscribers – 2005 - 2011
• Table 31 – SMS messages sent – 2004 - 2013
• Table 32 – A1 SMS sent – 2006 - 2011
• Table 33 – A1: data as proportion of revenue – 2004 - 2011
• Table 34 – MMS messages sent – 2005 - 2013
• Table 35 – Mobile data services revenue as proportion of total – 1999 - 2013
• Table 36 – Mobile data traffic – 2008 - 2013
• Table 37 – Forecast UMTS subscribers – 2006 - 2015
• Table 38 – Forecast mobile ARPU – 2005 - 2010; 2012 - 2015

• Chart 1 – Mobile service revenue, retail and wholesale – 2000 – 2012
• Chart 2 – Mobile subscribers and penetration rate (regulator data) – 1999 – 2012
• Chart 3 – Mobile SIMs in use, 2G and 3G – 2004 - 2011
• Chart 4 – Mobile market share by operator – 2006 – 2011
• Chart 5 – 3 Austria subscribers – 2009 – 2011
• Chart 6 – 3 Austria annualised ARPU – 2008 – 2011
• Chart 7 – A1 annualised monthly ARPU – 2004 – 2011

• Exhibit 1 – Active mobile providers – 2012
• Exhibit 2 – 3G licence results - 2000
• Exhibit 3 – 450MHz licence results – 2006