Austria - Digital Economy and Digital TV - Insights, Statistics and Analysis

Synopsis

Austria’s market for converged media benefits from excellent upgraded broadband networks and a strong TV market served by mature cable and satellite sectors as well as a fast developing DTTV infrastructure. Cable and DSL networks support popular demand for bundled services offerings including IPTV, VoD and interactive TV. Digital services have been available since 2006, with three multiplexes assigned to national and regional services and a fourth reserved for mobile broadcasting. This report profiles media convergence in Austria in 2011, including developments in the digital broadcast market, IPTV and VoD, as well as regulatory measures on the switch to digital TV.

Key developments:

ASO completed in mid-2011 with 98% DTTV coverage; regulator prepares DTT Muxes for DVB-T2; Telekom Austria’s IPTV service rebranded as A1 Kabel TV; regulator’s 2010 market data; operator data to Q1 2011.

Companies covered in this report include:

UPC Austria, Telekom Austria, ORF.

Table of Contents

• 1. Synopsis
• 2. Digital media
  • 2.1 Key general trends
  • 2.2 Business models
    • 2.2.1 Bundled services
  • 2.3 Regulatory issues
• 3. Digital TV
  • 3.1 Overview
  • 3.2 TV-over-DSL (IPTV)
    • 3.2.1 Video-on-Demand (VoD)
  • 3.3 Cable TV
    • 3.3.1 UPC Austria
    • 3.3.2 Digital cable TV
  • 3.4 Satellite TV
    • 3.4.1 Digital satellite TV
  • 3.5 Digital terrestrial TV
    • 3.5.1 DVB-T2
  • 3.6 Free-to-Air (FTA) TV
  • 3.7 VoIP (Voice over Internet Protocol) services
• 4. Related reports

• Table 1 – Household TV reception by technology – 2007 - 2009
• Table 2 – TV households by technology – 2000 - 2010
• Table 3 – Digital receiver sales by technology – 2006 - 2009
• Table 4 – Telekom Austria IPTV subscribers – 2007 - 2011
• Table 5 – Cable and satellite TV households – 2000 - 2010
• Table 6 – UPC Austria revenue and annual change – 2005 - 2010
• Table 7 – UPC Austria subscribers – 2006 – 2011

• Chart 1 – TV households by technology – 2000 – 2010
• Chart 2 – UPC Austria revenue and annual change – 2005 – 2010

• Exhibit 1 – Overview of digital media