Australia - Prepaid Payment Market

Synopsis

Prepaid telecommunications products make up a significant proportion of total telecommunication revenues. In 2010 the total revenue from electronic payment systems in Australia is estimated at around $3.8 billion. Prepaid mobile voice services are the largest revenue segment, followed by calling cards, prepaid mobile Internet access, music purchases and gift cards, as well as premium SMS services. The market is rapidly developing and the arrival of rechargeable magnetic cards is a major new development. The market in Australia is dominated by epay with the major banks and mobile operators commanding smaller shares. Significantly Australian mobile operators expect to further increase revenue earned from sales for prepaid mobile Internet access in 2010. Another growth market is the emerging prepaid electronic transport ticketing services.

1. Synopsis
2. Introduction
3. Major players in Australia
- 3.1 epay Australia
- 3.2 Web-based service providers
  - 3.2.1 Prepaid International
  - 3.2.2 mobux.com.au
4. Retail outlets
5. Revenue overview
6. Market developments update 2010
7. e-payment charging models
- 7.1 Card and PIN (scratch cards)
- 7.2 PIN-based systems
- 7.3 Rechargeable calling cards (swipe cards)
- 7.4 Other recharge models
  - 7.4.1 Automatic Teller Machines (ATMs)
  - 7.4.2 Electronic Funds Transfer Point of Sale (EFTPOS)
  - 7.4.3 Integration onto POS PC screens
  - 7.4.4 IVR and web-based services
8. Prepaid open to misuse
9. New markets
- 9.1 Electronic gift cards (open loop cards)
  - 9.1.1 Visa Gift cards (epay)
  - 9.1.2 Blackhawk Network
10. E-payment (separate Report)
11. Related reports

Table 1 – Estimated market share - electronic mobile payments of total prepaid – 2002 - 2010
Table 2 – Major electronic payment providers and estimated market share – 2010
Table 3 – Estimated electronic payment market revenues – 2007 - 2011
Table 4 – Estimated breakdown of prepaid electronic payment market revenues – 2009