Australia - Premium Rate Voice Services

Synopsis

This report traces the value-added premium rate voice service (1900 numbers, etc) from its inception as a voice service through to the more recent use by interactive marketing bureaus of both PRS and SMS. The market has matured and it has found its niche in services which attract significant revenues that are shared in favour of the content providers. The major players are covered – including Belong, IDS, Telads, M.Net and Salmat. A revenue overview is also provided; regulatory issues have enormous influence on the directions taken by the market. Telstra’s backed M.Net has entered the market and already has created a significant impact, especially in the media segment of the market.

Table of Contents

• 1. Synopsis
  
• 2. Introduction
  
• 3. The Market in 2008
  
  • 3.1 Different business models
    
  • 3.2 Limited business opportunities
    
  • 3.3 The effects of SMS
    
  • 3.4 Dating and adult services still the drivers
    
  • 3.5 The move towards digital media
    
• 4. Revenue Statistics
  
  • 4.1 Revenue fluctuations
    
  • 4.2 Market segments
    
  • 4.3 Industry margins
    
• 5. Industry developments
  
  • 5.1 Billing issues
    
    • 5.1.1 URL billing
      
  • 5.2 Web-based competition
    
  • 5.3 business market
    
• 6. Premium rate SMS (separate report)
  
• 7. Key players
  
  • 7.1 Interactive marketing bureaus
    
  • 7.2 Industry overview
    
  • 7.3 Photon Group - Belong
    
  • 7.4 Information Dialling Services (IDS)
    
  • 7.5 Telads Communications Group
    
  • 7.6 Dialect Interactive
    
  • 7.7 Informatel
    
  • 7.8 m.Net
    
• 8. Industry regulation
  
  • 8.1 The impact of regulations
    
  • 8.2 Telephone information services regulation – TISSC
    
  • 8.3 Internet dumping
    
  • 8.4 Number portability
    
• 9. Related reports
  

• Table 1 – Premium rate market (mobile and fixed) revenues and annual change – 1989 - 2009

• Exhibit 1 - Media accounts 2008
• Exhibit 2 – Belong Pty Ltd at a glance