Australia - Pay TV and Digital TV- Overview - 2003

Synopsis

This report contains an overview of some of the key aspects of the Australian pay TV and digital TV markets up to 2003. It contains statistic information in a number of pay TV areas including household viewing demographics and customer demand. A number of consumer end-user surveys are included which include Interactive services. In the area of digital TV, set top boxes and datacasting are covered. For a current look at the pay TV markets, see the reports on the website under the category “Australia - Broadcasting and Pay TV Market”. For the digital TV market, see reports under the category “Australia - Broadcasting - Free-to-Air, Digital TV and Radio Market”.

Table of Contents

• 1. Synopsis
• 2. Pay TV
  • 2.1 Industry forecast 2003 - 2007
  • 2.2 Viewing statistics
    • 2.2.1 Total viewing
    • 2.2.2 Household profile Demographics
  • 2.3 Demand
    • 2.3.1 What does the customer want?
    • 2.3.2 Commercial TV Australia’s consumer survey - 2003
    • 2.3.3 BTCE study – 1996
    • 2.3.4 Broadband - Broadband Advisory Group (BAG) - 2003
    • 2.3.5 Interactive services
  • 2.4 Subscriber statistics
  • 2.5 Penetration statistics
  • 2.6 Brief history of price developments
    • 2.6.1 Australis leading the charge
    • 2.6.2 Increased content offerings
• 3. Pay TV advertising
  • 3.1 Growth well below expectations
• 4. Digital TV - Set-Top Box – Overview
  • 4.1 OpenTV
  • 4.2 Liberate Technologies
  • 4.3 Multimedia Home Platform (MHP)
    • 4.3.1 Brief history
• 5. Digital TV - Datacasting
  • 5.1 Brief history
    • 5.1.1 Origin in the 1970s
    • 5.1.2 Analogue services
• 6. Related reports

• Table 1 – Pay TV and FTA viewing as a % of viewing in pay TV homes – 2002
• Table 2 – Average daily viewing times for pay TV and free-to-air TV – 2001
• Table 3 – Penetration and share of viewing by demographic – 2002
• Table 4 – Customer satisfaction – 1999 - 2002
• Table 5 – Australian interest for accessing online services
• Table 6 – Pay TV subscribers by technology – 2002
• Table 7 – Pay TV penetration and households by major city and state/territory

• Exhibit 1 – Data broadcasting service – Seven Network