Australia - National Broadband Network - Telstra

Synopsis

Soon after the government announced the National Broadband Network (NBN) in April 2009, Telstra finally understood that changes were now inevitable and they reacted swiftly. A new management team was appointed led by the new CEO, David Thodey. Telstra immediately announced its support for the NBN and its willingness to work together with the government. The company also put its weight behind the trans-sector concept which will be the avenue to generating new revenue. Negotiations were launched with the government investigating how Telstra could best participate, including taking a shareholding in NBN Co. A first agreement was reached at the end of 2009.

Table of Contents

• 1. Synopsis
  
• 2. Telstra and government agree on NBN future
  
  • 2.1 Terms of Engagement
    
  • 2.2 Analysis of the arrangement
    
• 3. The new Telstra?
  
• 4. BuddeComm and Telstra
  
• 5. Telstra – where to go from here? – November 2009
  
• 6. Telstra’s shareholders issue – October 2009
  
  • 6.1 Looking after shareholders means looking after their future
    
  • 6.2 Profits will come from growing the telco pie
    
  • 6.3 Government supports socio-economic benefits
    
  • 6.4 Shareholders’ ignorance
    
  • 6.5 Nevertheless they will be winners
    
  • 6.6 Highly focussed management needed
    
• 7. Related reports