Australia - National Broadband Network - Changing the media model

Report Cover Image

Last updated: 16 Jun 2014 Update History

Report Status: Archived

Report Pages: 13

Analyst: Paul Budde

Synopsis

For more than a decade the traditional media has been on notice about the changes to be faced because of developments in the digital media market. So far it has failed to take decisive action, partly because it was afraid of cannibalisation and partly because its business models do not cater for swift business action. This has brought about a decline in revenues but, far more importantly, it has failed to seize a share of the new market which is now dominated by relative newcomers such as Google, YouTube and Facebook.

The National Broadband Network is the next stage. Again the media has largely been absent from this debate, but the National Broadband Network will create new changes with new options. The traditional media players can take a leadership role, looking at the trans-sector opportunities the National Broadband Network has on offer – or they can simply copy their outdated models onto the National Broadband Network, perhaps by using the wholesale services of a telco.

Initial indications are that they are looking at more of the same rather than moving towards media innovation. The media companies do have strong brands and millions of customers, but how can they utilise this advantage?

Related Reports

Share this Report

TMT Intelligence

A platform to scale your intelligence tasks

Monitor critical insights with our AI-powered Market Intelligence Platform gathering and analyzing intelligence in real time. With AI trained to spot emerging trends and detect new strategic opportunities, our clients use TMT Intelligence to accelerate their growth.

If you want to know more about it, please see:

TMT Intelligence Platform

Research Methodology

BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.

For more details, please see:

Research Methodology

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Custom Research Service?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to BuddeComm's weekly newsletter.

Unsubscribe