Australia - Mobile Media - Surveys and Statistics

Synopsis

This report largely analyses information drawn from the results of several surveys relating to mobile media usage in Australia over the period 2008-2013.

Surveys include reports by the Australian Interactive Media Industry Association (Australian Mobile Phone Lifestyle Index and Mobile Traffic Trends), m-Net Corporation (Mobile Data Services Study), International Data Corporation (Mobile Broadband Competitive Analysis), Morgan Stanley (Internet Trends), Telstra and the Australian Communications and Media Authority (ACMA).

While uptake of new services and mobile advertising is extremely difficult to track and forecast, BuddeComm predicts mobile data revenue in 2012/13 may approach $7-$8 billion.

In this report we also provide statistical estimates relating to revenues and ARPU across operators in the industry, as well as forecasts into 2012. We also provide an overview with some statistics and text based-information along with tabular data and some easy-to-read charts.

Companies mentioned

Companies mentioned in this report include – Optus, Telstra, Virgin, Vodafone, Apple, Nokia.

Hot topics and technologies mentioned

Hot topics and technologies mentioned in this report include – data, mobile broadband, revenue, SMS, smartphones.

Table of Contents

• 1. Synopsis
• 2. Introduction
• 3. Telstra surveys
  • 3.1 The Grey Nomads and downagers are technology troopers
  • 3.2 Increased demand for mobile working
• 4. Australian Mobile Phone Lifestyle Index
  • 4.1 Australian Interactive Media Industry Association (AIMIA) - 7th survey – 2011
  • 4.2 Mobile phones and operators
  • 4.3 Mobile phone usage
  • 4.4 Smartphone users use more email and data
  • 4.5 Content and services accessed – 2010 - 2011
    • 4.5.1 Non-voice communication services
    • 4.5.2 Access
    • 4.5.3 Entertainment services and content
  • 4.6 Information services
  • 4.7 Advertising on the mobile phone
  • 4.8 M-commerce
• 5. Mobile data usage increasing overall
• 6. Smartphones are increasing takeup of media services
• 7. International Data Corporation (IDC) – mobile broadband competitive analysis
• 8. Mobile internet bigger than desktop internet
• 9. Revenue statistics
  • 9.1 Average revenue per user (ARPU)
  • 9.2 Mobile data revenue
• 10. Related reports

• Table 1 – Telstra average mobile broadband revenue per user per month – 2008 - 2012
• Table 2 – Blended mobile data ARPU per customer by operator – 2010 - 2011
• Table 3 – Estimated mobile data revenue by operator – 2009 - 2011
• Table 4 – Overall estimated total mobile data revenue – 2008 - 2013

• Chart 1 – Overview of use of technology by seniors – 2011
• Chart 2 – Overview of information services used by mobile phone users – 2009 - 2011