Australia - Mobile Media - Surveys, Statistics, Revenues

Synopsis

This report largely analyses the Ericsson survey covering the topic. Looking at how the industry (media and telecoms) need to move forward to harness the opportunities that are becoming available from these new developments. It covers issues such as industry partnerships, market innovations, business models, putting the user central in the direction that needs to be taken.

Table of Contents

• 1. Synopsis
  
• 2. Mobile media opportunities
  
  • 2.1 The most personal communication service
    
  • 2.2 Users need to be in charge
    
  • 2.3 New business models required
    
  • 2.4 Industry control needs to be changed into trust
    
  • 2.5 Opportunities and challenges
    
  • 2.6 Unleashing market innovation
    
  • 2.7 Separation or partnerships?
    
  • 2.8 Conclusions
    
• 3. Mobile content statistics
  
• 4. Revenue forecast
  
  • 4.1 Unrealistic predictions from Frost & Sullivan
    
  • 4.2 BuddeComm forecasts
    
• 5. Related reports