Australia - Mobile Media - Providers

Synopsis

In this report we provide information on the major mobile media providers and the services they offer in relation to mobile content. The market for on-deck services has reduced following developments since the release of the iPhone, Android phones and tablets.

Nevertheless the market has seen some changes over the last few years as company mergers and acquisitions bring consolidation to the industry. The major mobile media providers therefore are now becoming the digital media providers on the internet as they provide access to their services for mobile devices.

Companies mentioned

Companies mentioned in this report include – Optus, Telstra BigPond Music, Vodafone Hutchison Australia (Vodafone and 3), Jesta Digital (Jamba and Jamster), Jumbuck, M.Net, MobileActive, MOKO.mobi, the Photon Group subsidiaries of Be.interactive (previously Legion Interactive and BlueSkyFrog), Oxygen8 Communications (previously Opera Telecom), Red Oxygen and Yahoo!7.

Hot topics and technologies mentioned

Hot topics and technologies mentioned in this report include – SMS, mobile music, mobile content, mobile services.

Table of Contents

• 1. Synopsis
• 2. Mobile operators
  • 2.1 Optus
    • 2.1.1 Overview
    • 2.1.2 myZOO and myZOO mobile
  • 2.2 Telstra BigPond Music (BPM) – MobileFun
    • 2.2.1 Music on mobile
    • 2.2.2 SMS services
  • 2.3 Vodafone Australia
    • 2.3.1 Overview
    • 2.3.2 Vodafone Central
    • 2.3.3 Planet 3
• 3. Service providers
  • 3.1 Jesta Digital
    • 3.1.1 Background information
    • 3.1.2 Jamba/Jamster
  • 3.2 Jumbuck Entertainment Ltd (Jumbuck)
  • 3.3 Mnet Group (Mnet)
    • 3.3.1 Mnet Corporation and Mercury Mobility background information
    • 3.3.2 Services
  • 3.4 MobileActive Limited (MobileActive)
  • 3.5 MOKO.mobi
    • 3.5.1 Company overview
    • 3.5.2 Company key financial snapshot
    • 3.5.3 Customers
    • 3.5.4 Overseas expansion in USA – mbuzzy.com
    • 3.5.5 Overseas expansion in Europe in late 2011 – Paper Tree Limited (PTL)
  • 3.6 Photon Group
    • 3.6.1 Overview
    • 3.6.2 MessageNet
    • 3.6.3 Be.interactive (previously Legion Interactive)
  • 3.7 Oxygen8 Communications
  • 3.8 Red Oxygen
  • 3.9 Yahoo!7
• 4. Premium Rate SMS (PSMS) (separate report)
• 5. Related reports

• Table 1 – Cost of a music download for Vodafone pre/postpaid versus 3 subscribers – 2011
• Table 2 – Mobi.moki key financial statistics – 2010 - 2011

• Chart 1 – Mobi.moki key financial statistics – 2010 - 2011
• Chart 2 – Mobi.moki long-term share price trending – 2007 - 2011

• Exhibit 1 – Mobi.moki at a glance – 2011
• Exhibit 2 – Be.interactive clients and partners
• Exhibit 3 – Be.interactive mobile services