Australia - Mobile Data - Forecasts, Market Issues - 2010

Synopsis

Mobile data usage in Australia is increasingly driven by handset developments, most notably the introduction of web-centric mobile handsets such as the Apple iPhone, Android phones and the BlackBerry. Mobile application stores which provide a marketplace for developers to independently market their mobile web services are likely to gain in popularity in 2010.

Table of Contents

• 1. Synopsis
• 2. Introduction – mobile broadband in Australia
  • 2.1 Analysis of the market
  • 2.2 Infrastructure competition in 2010
• 3. Key trends and developments
  • 3.1 Mobile data usage driven by devices
  • 3.2 Mobile application stores
  • 3.3 Apple and Google
  • 3.4 Targeted advertising
  • 3.5 3.5 Mobile data prices
• 4. Market forecasts
  • 4.1 Service evolution
  • 4.2 How to move forward?
  • 4.3 Unique business opportunities
• 5. Related reports