Australia - Mobile Data - Forecasts, Market Issues - 2009

Synopsis

Growth in the mobile data market in Australia is likely to slow in 2009 as a result of the impact of difficult broader economic conditions. However further declines in the price of mobile data are likely to stimulate growth in 2010. Growth in usage may come at the expense of revenue growth as margins are lowered due to competitive pressures. Mobile data usage in Australia is increasing driven by handset developments, most notably the introduction of web-centric mobile handsets such as the Apple iPhone. Mobile application stores which provide a market place for developers to independently market their mobile web services are likely to gain in popularity through to 2010. However in the short term growth in the mobile data market may be lowered by persistently high charges that some operators levy for transmitting application data. Operators are reluctant to lower prices as that could lead a surge in usage and to network congestion requiring additional investment.

Table of Contents

• 1. Synopsis
  
• 2. Introduction - Mobile broadband in Australia
  
• 3. Market overview in 2009 & 2010
  
  • 3.1 Mobile data growth impacted by broader economic problems in 2009
    
  • 3.2 infrastructure competition in 2010 leads to falling mobile data prices.
    
• 4. Key trends and developments
  
  • 4.1 Mobile data usage driven by devices
    
  • 4.2 Mobile application stores
    
  • 4.3 Apple and Google
    
  • 4.4 Targeted advertising
    
  • 4.5 Mobile data prices
    
  • 4.6 4G developments
    
  • 4.7 Crazy John’s to sell mobile data
    
• 5. Market forecasts
  
  • 5.1 Service evolution
    
  • 5.2 How to move forward?
    
  • 5.3 Unique business opportunities
    
• 6. Related reports