Australia - Mobile Data - Forecasts, Market Issues - 2008

Synopsis

Cellular mobile networks have been built for voice services and even more importantly have been finetuned over the years for efficient and effective voice transmission. While both 2G and 3G allow, in principle, for a large range of mobile data services, these networks can never be optimised for that. Voice will remain the killer application for mobile with some data services included as support services and niche market services. New mass market initiatives such as the Nokia Music Store and the iPhone will require more affordable wireless personal broadband (4G) connections. This report analyses the industry.

Table of Contents

• 1. Synopsis
  
• 2. 2008 – year of mobile data
  
• 3. Issues, key trends and developments
  
  • 3.1 Mobile data usage trends
    
  • 3.2 Premium network, premium prices
    
  • 3.3 Crazy John’s to sell mobile data
    
  • 3.4 4G developments
    
  • 3.5 Mobile value-added market stifled by high charges
    
• 4. Market analyses
  
  • 4.1 Limitations of HSDPA
    
  • 4.2 Will WiMAX deliver?
    
  • 4.3 Smart wireless devices
    
• 5. Future developments
  
  • 5.1 Service evolution
    
  • 5.2 How to move forward?
    
• 6. Mobile TV
  
• 7. Market forecasts
  
  • 7.1 The blurred statistics of mobile data
    
  • 7.2 Mobile broadband
    
  • 7.3 Unique business opportunities
    
• 8. Related reports