Growth in the number of mobile subscribers in Australia has slowed in recent years, reflecting the relatively high penetration rate, which my mid-2015 had reached about 137%. Although a significant proportion of subscribers make use of multiple phones or SIM cards, growth is stimulated by a steady increase in the population. Operators can also expect to benefit from further migration among consumers from fixed-line to mobile telecoms, supported by the practical benefits to consumers of improved quality of mobile data services resulting from network upgrades and the wide-scale reach of LTE infrastructure.
Telstra remains the market leader with about 16.37 million subscribers reported at the beginning of 2015, along with 408,000 wholesale customers. Optus had around 9.43 million subscribers in March 2015, while Vodafone in the half-year to June 2015 arrested the long decline in its subscriber base, reporting a 2.1% growth year-on-year to 4.86 million.. The company’s losses in 2014 were significantly lower than was seen in 2012 and 2013, and the new gains indicate that the company’s strategy for growth, under new leadership, is paying dividends.
This report provides the latest operator statistics as well an analysis on the overall market, including operator market shares, and an assessment of the deployment of 2G, 3G and LTE technologies as operators upgrade networks to keep pace with customer demand for high-end mobile data services. The report assesses the prepaid and postpaid segments and reviews the wholesale market.
Prepaid subscribers continue the move to Telstra, 4G subscribers increasing and for some years, overall subscriber growth and revenue slowing, Vodafone continuing to lose subscribers despite improved network performance; includes telcos’ operating data to June 2015, recent market developments.
Companied mentioned in this report include:
SingTel, Vodafone, 3, VHA, Optus, Telstra.