Synopsis
There are significantly more mobile services than people in Australia. Despite subscriber penetration rates being between 110% and 115% of the population, growth is likely to continue for the foreseeable future though the overall rate of growth may slow slightly. Growth is being driven by population increases and a rise in the number of people using two mobile subscriptions – one for personal and one for business use. Australian operators are likely to have more than 25 million mobile subscribers in 2011 as migration and business adoption continue to drive growth. Growth in the number of services has also been boosted in Australia in 2009 by the effective use of economic stimulus. Telstra continues to dominate the market with more than ten million subscribers, Optus has around eight million and VHA has roughly six million subscribers. This report provides statistics and forecasts for 2010 as well as high-level commentary on the overall market, market shares by operator and detail of 2G and 3G and prepaid and postpaid usage.