Synopsis
There are around six million more mobile subscribers than people in Australia. Growth is likely to continue in the foreseeable as smartphone uptake increases even though subscriber penetration rates are about 125% of the population. Into 2011/12 the rate of growth may drop below 5%.
Growth is being driven by population increases and a rise in the number of people using two mobile subscriptions – one for personal use and one for business use. Australian operators are likely to have more than 28 million mobile subscribers by late 2011 as more and more users migrate to a mobile only environment. Telstra is still the market leader with more than twelve million subscribers, Optus has around nine million subscribers, and Vodafone still has roughly seven million subscribers.
This report provides statistics and forecasts for 2011/12 as well as high-level commentary on the overall market, market shares by operator and detail of 2G and 3G and prepaid and postpaid usage.
Companies mentioned
Companies mentioned in this report include – SingTel, Vodafone, 3, VHA, Optus, Telstra.