Australia - Mobile Communications - Subscriber Statistics

Synopsis

Growth in the number of mobile subscribers in Australia has slowed in recent years, reflecting the relatively high penetration rate, which my mid-2015 had reached about 137%. Although a significant proportion of subscribers make use of multiple phones or SIM cards, growth is stimulated by a steady increase in the population. Operators can also expect to benefit from further migration among consumers from fixed-line to mobile telecoms, supported by the practical benefits to consumers of improved quality of mobile data services resulting from network upgrades and the wide-scale reach of LTE infrastructure.

Telstra remains the market leader with about 16.37 million subscribers reported at the beginning of 2015, along with 408,000 wholesale customers. Optus had around 9.43 million subscribers in March 2015, while Vodafone in the half-year to June 2015 arrested the long decline in its subscriber base, reporting a 2.1% growth year-on-year to 4.86 million.. The company’s losses in 2014 were significantly lower than was seen in 2012 and 2013, and the new gains indicate that the company’s strategy for growth, under new leadership, is paying dividends.

This report provides the latest operator statistics as well an analysis on the overall market, including operator market shares, and an assessment of the deployment of 2G, 3G and LTE technologies as operators upgrade networks to keep pace with customer demand for high-end mobile data services. The report assesses the prepaid and postpaid segments and reviews the wholesale market.

Key developments:

Prepaid subscribers continue the move to Telstra, 4G subscribers increasing and for some years, overall subscriber growth and revenue slowing, Vodafone continuing to lose subscribers despite improved network performance; includes telcos’ operating data to June 2015, recent market developments.

Companied mentioned in this report include:

SingTel, Vodafone, 3, VHA, Optus, Telstra.

Table of Contents

  • 1. Synopsis
  • 2. Statistical sources
  • 3. Mobile subscriber statistics
    • 3.1 Total subscribers and annual growth rates
    • 3.2 Operator market shares and growth
    • 3.3 2G, 3G and 4G subscribers
    • 3.4 Prepaid and postpaid subscribers by operator
    • 3.5 Wholesale market
  • 4. Related reports
  • Table 1 – Mobile market subscribers, penetration rate and annual change – 2000 - 2015
  • Table 2 – Historic - Mobile subscribers by carrier – 1993; 1997; 2000 - 2004
  • Table 3 – Vodafone – subscribers by type – 2009 – 2015
  • Table 4 – Telstra mobile subscribers – 2008 - 2014
  • Table 5 – Optus mobile subscribers – 2008 - 2015
  • Table 6 – Historic - Annual change of mobile subscribers by carrier – 1995; 1997; 2000 - 2004
  • Table 7 – Annual change of mobile subscribers by carrier – 2005 - 2015
  • Table 8 – Historic - Mobile subscriber market share by carrier – 1993; 1997; 2000 - 2004
  • Table 9 – Mobile subscriber market share by carrier – 2010 - 2014
  • Table 10 – Historic - 3G mobile subscribers by carrier – 2003 - 2011
  • Table 11 – Historic - Annual change of 3G mobile subscribers by carrier – 2007 - 2011
  • Table 12 – Proportion of 3G mobile subscribers versus total subscribers by carrier – 2006 - 2014
  • Table 13 – Historic - 2G mobile subscribers by carrier – 2006 - 2011
  • Table 14 – Historic - Annual change of 2G mobile subscribers by carrier – 2006 - 2011
  • Table 15 – Average LTE speed by MNO – 2012 - 2015
  • Table 16 – Vodafone – prepaid and contract subscribers – 2009 – 2015
  • Table 17 – Optus mobile pre/postpaid customers – 2008 - 2015
  • Table 18 – Telstra mobile subscribers – 2009 - 2014
  • Table 19 – Telstra wholesale subscribers – 2009 - 2014
  • Chart 1 – Overview of mobile market subscribers versus population – 2005 – 2015
  • Chart 2 – Overview of annual change of mobile subscribers by carrier – 2005 - 2014
  • Exhibit 1 – Background information on the 3G race by the MNOs

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