Australia - Mobile Communications - Prepaid Payment Market

Synopsis

Prepaid telecommunications products make up a significant proportion of total telecommunication revenues. In 2010 the total revenue from electronic payment systems in Australia was estimated at around $3.8 billion. Prepaid mobile voice services are the largest revenue segment, followed by calling-cards, prepaid mobile Internet access, music purchases and gift cards, as well as Premium SMS services.

The market is rapidly developing and the arrival of rechargeable magnetic cards is a major new development. The market in Australia is dominated by epay with the major banks and mobile operators commanding smaller shares. Significantly, Australian mobile operators expect to further increase revenue earned from sales for prepaid mobile Internet access in 2010. Another growth market is the emerging prepaid electronic transport ticketing services.

Table of Contents

• 1. Synopsis
• 2. Introduction
• 3. Major players in Australia
  • 3.1 Overview and statistics
  • 3.2 epay Australia
  • 3.3 Web-based service providers
    • 3.3.1 Kornerstone International
    • 3.3.2 mobux.com.au
• 4. Retail outlets
• 5. Revenue overview
• 6. Market developments update, 2010
• 7. E-payment charging models
  • 7.1 Card and PIN (scratch cards)
  • 7.2 PIN-based systems
  • 7.3 Rechargeable calling-cards (swipe cards)
  • 7.4 Other recharge models
    • 7.4.1 Automatic Teller Machines (ATMs)
    • 7.4.2 Electronic Funds Transfer Point-of-Sale (EFTPOS)
    • 7.4.3 Integration onto POS PC screens
    • 7.4.4 Interactive Voice Response (IVR) and web-based services
• 8. Commercial contactless mobile payment system in Australia
• 9. New markets
  • 9.1 Electronic gift cards (open loop cards)
    • 9.1.1 Visa gift cards (epay Australia)
    • 9.1.2 Blackhawk Network
• 10. Digital Economy - E-Commerce and M-Commerce Insights (separate report)
• 11. Related reports

• Table 1 – Estimated market share – electronic mobile payments of total prepaid – 2002 - 2010
• Table 2 – Major electronic payment providers and estimated market share – 2010
• Table 3 – Estimated electronic payment market revenues – 2007 - 2011
• Table 4 – Estimated breakdown of prepaid electronic payment market revenues – 2009