Australia - Mobile Communications - Market Surveys - Trends and Statistics

Synopsis

A number of market surveys are regularly carried out in Australia by various public and not-for-profit organisations and members of the mobile communications industry. This report highlights and discusses information produced as a result of surveys and research conducted between 2007 and 2009. The surveys include projects which were conducted or commissioned by public sector institutions such as the Australian Communications and Media Authority (ACMA) or industry associations such as the Australian Interactive Media Industry Association (AIMIA). One survey, the Convergence and Communications series published by ACMA, highlights trends in the use of communications services by Australian consumers and small and medium-sized enterprises as well as customer satisfaction with mobile services. Surveys highlight a number of critical trends in the use of voice services in Australia. The most critical of these is the trend towards increasing use of the mobile networks to make voice calls and to provide Internet access.

1. Synopsis
2. Market surveys in Australia
3. Australian Communications and Media Authority (ACMA)
- 3.1 Convergence and communications
  - 3.1.1 Voice services
  - 3.1.2 Small and medium-sized enterprises
  - 3.1.3 Consumer satisfaction
- 3.2 Mobile services usage
- 3.3 Farming sector usage of telecommunication services
  - 3.3.1 Voice and mobile usage
- 3.4 Consumer attitudes towards mobile services
  - 3.4.1 Mobile phone usage
  - 3.4.2 Landline versus mobile phone
4. Australian Interactive Media Industry Association
- 4.1 AIMIA survey on mobile phone ownership and usage
  - 4.1.1 Mobile phone usage trends
  - 4.1.2 Content purchasing and information accessing behaviour
  - 4.1.3 Communities and User Generated Content (UGC)
5. Commercial market research
- 5.1 SMB mobile spending is on the rise
- 5.2 Disappointing global demand remains for mobile applications
- 5.3 Customer satisfaction survey for mobile carriers – April 2008
- 5.4 Gartner survey on SMS and MMS usage and trends
6. Related reports

Table 1 – Subscribers of fixed-line and mobile services – 2000 - 2008
Table 2 – Mobile phone usage by age segment – 2008
Table 3 – Use of mobile phone functionality – 2008
Table 4 – Mobile only users by age segment – 2008
Table 5 – SME business use of mobile phones – 2007 - 2008
Table 6 – Estimated number of mobile related complaints – 2003 - 2008
Table 7 – Mobile complaints by category – 2008
Table 8 – Residential consumer use of 3G mobile services – 2007 - 2008
Table 9 – Use of mobile services for farm versus non-farm respondents – 2006 - 2007
Table 10 – Usage of telecommunication services by device
Table 11 – Landline usage by type of call – 2007
Table 12 – Mobile phone usage by type of call – 2007