Australia - Mobile Communications - Industry Trends & Analysis 2008

Synopsis

This report examines the Australian mobile communications market, identifying a number of important trends on both the demand and side supply side. The killer application on mobile remains voice and beyond voice, there will not be a lot of room for growth apart from the current niche market for mobile data in business. Finally we are now beginning to see a more rapid rollout of 3G services in Australia as mobile operators must tap into new revenue streams. 3G will give operators the network efficiencies to become more competitive both in voice and data services. However, it remains questionable if 3G is going to deliver any extra revenue to the operators, at best this new revenue compensates for declining voice revenues.

Table of Contents

• 1. Synopsis
• 2. Mobile industry reluctantly embracing the new world
• 3. The mobile industry moving 2008
• 4. The mobile market – in 2007
• 5. Industry developments
  • 5.1 Only 10% of users on 3G
  • 5.2 Who wants to pay for Mobile TV?
  • 5.3 Telstra is simply transferring customers
  • 5.4 Lack of corporate interest
  • 5.5 Nothing will happen before 4G
  • 5.6 Protecting the lucrative voice business
  • 5.7 Municipality networks could undermine mobile
• 6. Mobile industry heading up a dead-end street - Analysis
  • 6.1 More chest-thumping from the mobile operators
  • 6.2 Aimed at delaying mobile Internet
  • 6.3 New digital media industry has taken over
  • 6.4 Telcos deliberately ignoring the critical ‘affordability’ element
  • 6.5 Will somebody tell the mobile operators they have already lost the battle?
• 7. Related reports