Synopsis
If the Internet is the Information Highway, then the ISPs represent the ticket sellers and driving licences giving access to the medium. Profits can be made with enduring business models, and the question is whether prevailing business models used by the ISPs will be the ones that endure, or whether alternative marketing plans need to be considered. This report looks at some business models that clearly haven’t worked, notably the Free Access model, some issues explaining why, and offers some alternative business models for steering organisations towards success..
