Synopsis
There are around 30 companies in Australia providing hybrid satellite-based Internet access and related data distribution services using the same technology. It was not until the late 1990s that large-scale satellite TV started to arrive, thanks to Austar, but as that is only based on pay TV it certainly is nowhere near a superhighway. The previous Federal Government broadband subsidy scheme (Broadband Guarantee) is boosting broadband connections in regional and rural Australia. The new government is continuing this initiative. By early 2007 Optus was estimated to control 40% of what is believed to be a $560 million market.