Australia - Free-to-Air TV - Market Overview and Statistics

Synopsis

Market conditions and changes to technology have impacted the broadcasting industry over the past 12 months and more so than any other year in the past decade. These conditions are expected to continue to impact the industry through intense competition for viewers and advertising. While the global financial crisis has left its mark on all media, Free TV in Australia weathered the storm better than expected. The formation of Freeview, the launch of Free TV’s new multi-channels, and the expansion of the networks’ online and cross platform offerings are set to impact significantly on the industry’s free-to-air offering.

Over the next five years, digital technologies are set to spread across all segments of the entertainment industry and media as the digital migrations continue to expand. The Free-to-Air (FTA) networks are expected to see intense competition for viewers and advertising in 2010 and beyond, which will impact on their cost margins as they will be forced to put more money into programming and marketing. TV stations will be forced to market themselves more aggressively due to threats from the new media sector. This report provides an overview on the FTA market in Australia including key market statistics for TV viewing patterns, market shares and forecasts, as well as an analysis of key trends.

1. Synopsis
2. Market overview
- 2.1 Public broadcasters
- 2.2 Private broadcasters
3. Trends and analysis
- 3.1 FTA industry faces increasing challenges
  - 3.1.1 Broadcasters move to utilise Internet and new media channels
  - 3.1.2 Seven Network’s digital strategy
  - 3.1.3 Changes to media laws
- 3.2 Social networking isn’t diminishing TV viewing patterns
4. Market statistics and revenue
- 4.1 TV viewing statistics
  - 4.1.1 Current
  - 4.1.2 2009
- 4.2 Advertising market statistics
  - 4.2.1 2009
- 4.3 Four-year predictions to 2012
5. Historic market overview and statistics
- 5.1 Market overview – 2006
- 5.2 Market statistics
- 5.3 Market statistics – 2005
6. Drama spending and production
7. Financial overviews
- 7.1 Financial trends in the commercial television industry
  - 7.1.1 Overview
  - 7.1.2 Revenue highlights
  - 7.1.3 Expenditure highlights
  - 7.1.4 Profitability highlights
- 7.2 Commercial TV
8. Related reports

Table 1 – Television set penetration by number of sets – 2010
Table 2 – Pay TV viewing versus FTA channel viewing – December 2009
Table 3 – FTA channel viewing – December 2009
Table 4 – Percentage shares of capital city TV ad market – 1998 - 2009
Table 5 – Advertising spending by media sector – June 2009
Table 6 – Advertising revenue share for commercial networks – January to June 2009
Table 7 – Australian entertainment and media market revenue by industry – 2007 - 2012
Table 8 – Australian entertainment and media market – annual growth by industry – 2008 - 2012
Table 9 – Australian advertising spend – 2007 - 2012
Table 10 – Australian advertising spend – annual growth by industry – 2008 - 2012
Table 11 – Advertising revenue for commercial television networks – July to December 2006
Table 12 – Commercial TV networks share of advertising revenue – 2001 - 2006
Table 13 – Commercial TV networks audience share of revenue – 2005 - 2006
Table 14 – Major broadcaster’s prime time audience share – 2006
Table 15 – Prime time audience shares: summer-to-date – weeks 49-50, 2006 v weeks 49-50, 2005
Table 16 – Prime time audience percentage shares: summer-to-date – weeks 49-50, 2006 v weeks 49-50, 2005
Table 17 – Change in prime time audiences: FTA broadcasters – 2004 - 2006
Table 18 – Ad revenue forecasts by media sector – 2006
Table 19 – Average number of FTA viewers in capital cities – 2001; 2005
Table 20 – Share of advertising revenue by sector – 1990; 1995; 2000; 2005
Table 21 – Australian commercial TV revenue and expenditure – 1992 - 2007
Table 22 – Advertising revenue for commercial networks – January to June 2007