Complete our one minute customer care survey

Australia - Fixed & Mobile Telecoms Statistics (tables only)

Publication Overview

This tables only report provides 102 statistical tables and 62 charts for fixed-line and mobile operations in Australia, together with summaries of company statistics.

Researchers:- Paul Budde, Stephen McNamara
Current publication date:- November 2011 (5th Edition)

Executive Summary

Market to grow to $80 billion by 2020

The Australian telecommunications industry is preparing itself for the National Broadband Network. While it will be several years before the full impact of the NBN is felt, it will also take several years to change the industry around. Companies will have to reorganise themselves into new markets such as infrastructure and construction; middleware such as data centres, content hosting, cloud computing, OSS/BSS; and retail.

This reorganisation and repositioning is already noticeable in current market activities, where the focus is moving from ARPU to market share. Prices in mobile and fixed broadband have dropped significantly during 2010 as operators try to win as many customers as possible. These customer bases are becoming very valuable and more companies will want to do business with their customers through digital services. The telcos and ISPS are positioning themselves as attractive partners for such developments.

Declining traditional revenue

The total telecoms service market is segmented according to major provider (Telstra, Optus VHA and other providers). Telstra still dominates the overall Australian telecom market, with more than 60% market share of overall revenues in 2009/10. However, Telstra’s annual results for 2010 showed declining revenue in most segments, and this did not improve much in 2011.

PSTN revenues (fixed-line voice and local access revenues), continue on a downward spiral for all the telcos, while the data market has now overtaken the mobile sector as the main driver of growth, driven by the retail broadband sector.

Fixed-line voice is declining in the second-tier market at an even faster rate than in the first-tier market – by more than 11% in 2008/09 and more than 8% in 2009/10. Falling revenue reflects increased bundle value, as well as consumers moving away from fixed-line voice services. However it may also be a symptom of increased reliance on VoIP-based platforms (such as iiNet’s successful BoB promotion) for voice service provision in the second-tier market. Revenues in second-tier mobile services and data services (including Internet access) continue to show satisfactory growth.

NBN - full steam ahead into 2012

With the legislation in place significant progress has been made during 2011 in preparation for the rollout of the NBN. The last major part of the complex puzzle was the arrangements with Telstra. Since the change in management in 2009, that company has embraced the NBN and embarked on its own business transformation process. Significant new steps have been taken, which are already positioning the company at the forefront of the new business opportunities that will arise once the NBN is in place. Separately, it has negotiated good deals with the government in relation to its infrastructure assets and the handover of customers from its old networks to the NBN.

The mobile market in 2011

In 2011 the mobile communications market in Australia, as in other developed economies, is seeing a further shift in emphasis from voice to data-orientated services, driven by more new handsets and applications. Penetration has outstripped the size of the market, which indicates that people are increasingly using multiple services and multiple devices.

While voice is still the dominant mobile service in Australia, mobile data has steadily become more popular, spurred on by the advent of smartphones from vendors like Apple, HTC and RIM. These smartphones facilitate a wide range of data applications and services. However the winner in 2011 will be the handsets based on Google’s Android operating system. No longer held back by the mobile operators, mobile broadband growth has been extremely rapid since late 2007 and this is also to be the main feature of 2011 and 2012.

Australia’s competitive mobile industry

Mobile services have expanded beyond voice and SMS, as operators seek to increase their revenues and market share as the mobile penetration rate of around 125% continues to rise in the saturated mobile market in 2011/12.

The arrival of the iPhone forced the industry to change – rather than controlling the apps and portals market the industry has become a broadband infrastructure facilitator. This has created a new growth area in the industry, which is based more on infrastructure than on apps or services. Total mobile services revenue earned by the major mobile operators is set to continue to grow, but at a slower rate than the growth seen in the final years of the previous decade. This may reflect price competition from Telstra, the effect of increased competition from MVNOs – eg, Lebara – and the effect of a saturated market and competition.

Data in this report is the latest available at the time of preparation and may not be for the current year.

Table of Contents

  • 1. Industry overview
  • 2. Fixed-Line Statistics
    • 2.1 National Broadband Network
    • 2.2 Forecast fixed-line pricing
    • 2.3 Calling card market
  • 3. Australian Telcos
    • 3.1 Telstra
      • 3.1.1 Financial statistics
      • 3.1.2 Operating statistics
    • 3.2 Optus
      • 3.2.1 Financial statistics
      • 3.2.2 Operating statistics
    • 3.3 Second tier telcos
    • 3.4 Notes: Based on  REF _Ref304977937 \h  \* MERGEFORMAT Second tier telcos
    • 3.5 Notes: Based on  REF _Ref304977937 \h  \* MERGEFORMAT Second tier telcos
  • 4. Mobile Statistics
    • 4.1 Subscriber Statistics
    • 4.2 Revenue Overview and Statistics
      • 4.2.1 Operator statistics
    • 4.3 3G Infrastructure
    • 4.4 Retail Market
    • 4.5 Handset Market
    • 4.6 Mobile Satellite Services
    • Table 1 – Total telecoms service revenue by major provider – 2003 - 2012
    • Table 2 – Total telecoms service market share by major provider – 2003 - 2012
    • Table 3 – Total telecoms market – annual retail growth by service – 2001 - 2012
    • Table 4 – Total telecoms market – retail market share by service – 2000 - 2012
    • Table 5 – NBN budgeted and actual expenditure – 2008 - 2015
    • Table 6 – Deployment schedule – 2011- 2021
    • Table 7 – NBN pricing schedule for access virtual circuit
    • Table 8 – NBN* uptake scenario forecasts – 2015; 2020 (household penetration)
    • Table 9 – Total payments to be made to Telstra – 2012 - 2020
    • Table 10 – NBN deal valuation cash flows in Dollars
    • Table 11 – Selected second-tier telco revenues by service – 2003 - 2010
    • Table 12 – NBN take up rates first release sites
    • Table 13 – Broadband uptake* scenario forecasts 2015 - 2020 (household penetration)
    • Table 14 – Impacts (% change) of the NBN on industry output at 2020
    • Table 15 – ACCC draft pricing for fixed lines and percentage changes – 2010 - 2016
    • Table 16 – Estimated calling card market shares – key players 2010-2015
    • Table 17 – Revenue estimates – Total international prepaid calling market – 2010-2015
    • Table 18 – Revenue postpaid card market – 1997 - 2009
    • Table 19 – Telstra Group total revenue – 1994 - 2011
    • Table 20 – Telstra Group revenue by segment – 2008 - 2011
    • Table 21 – Telstra Group sales revenue, EBITDA, EBIT and net profit – 2002 - 2011
    • Table 22 – Telstra Group revenue, EBITDA, EBIT and net profit annual change – 2003 - 2011
    • Table 23 – Telstra Group EBIT by segment – 2009 - 2011
    • Table 24 – Telstra Group revenue by service – 2009 - 2011
    • Table 25 – Selected Telstra revenues by service – 2009 - 2011
    • Table 26 – Telstra PSTN products revenue – 2009 - 2011
    • Table 27 – Telstra mobile revenue – 2009 - 2011
    • Table 28 – Telstra mobile ARPU – 2009 - 2011
    • Table 29 – Telstra mobile prepaid and postpaid revenue – 2008 - 2011
    • Table 30 – Telstra internet revenue by service stream – 2009 - 2011
    • Table 31 – Sensis financial summary – 2009 - 2011
    • Table 32 – Telstra IP and data access revenue – 2009 - 2011
    • Table 33 – Telstra offshore controlled entities revenue – 2009 - 2011
    • Table 34 – CSL New World revenue, expenses, EBITDA, EBIT, capex – 2009 - 2010
    • Table 35 – TelstraClear revenue, expenses, EBITDA, EBIT, capex – 2009 - 2011
    • Table 36 – Statistical overview (calls/subscribers/networks) – 2007 - 2011
    • Table 37 – Statistical overview (calls/subscribers/networks), annual change – 2007 - 2011
    • Table 38 – Optus overall operating revenue summary – 2000 - 2011
    • Table 39 – Operating revenue by operating division – 2007 - 2011
    • Table 40 – Operational EBITDA by operating division – 2007 - 2011
    • Table 41 – Optus revenue by major and minor service category – 2009 - 2011
    • Table 42 – Capital expenditure by operating division – 2009 - 2011
    • Table 43 – Optus Consumer telephony statistics – 2008 - 2011
    • Table 44 – Optus on-net ARPU – 2008 - 2011
    • Table 45 – Optus mobile subscribers – 1998 - 2012
    • Table 46 – Optus mobile key operating statistics – 2008 - 2011
    • Table 47 – Optus business and wholesale statistics – 2008 - 2011
    • Table 48 – Optus consumer Internet consumers by technology – 2008 - 2011
    • Table 49 – Total Internet subscribers (broadband and dialup) – 1996; 1998; 2000 - 2012
    • Table 50 – Second-tier telcos – revenue by provider – 2008 - 2011
    • Table 51 – Second-tier telcos – revenue by major provider – annual change – 2008 - 2011
    • Table 52 – Second-tier telcos – revenue by major provider – relative market shares – 2008 - 2011
    • Table 53 – Second-tier telcos – revenue by provider– 2004 – 2007 (historic)
    • Table 54 – Second-tier telcos – revenue by major provider (historic) – relative market shares – 2004 - 2007
    • Table 55 – Selected second-tier telco revenues by service – 2003 - 2011
    • Table 56 – Selected second-tier telco revenues by service – annual change – 2004 - 2011
    • Table 57 – Total fixed mobile broadband revenues – 2007 - 2012
    • Table 58 – Total mobile services market revenue – 1993 - 2012
    • Table 59 – Revenue by business area – Jan 2011
    • Table 60 – Mobile market subscribers and penetration rate – 1995 - 2012
    • Table 61 – Mobile subscribers by carrier – 1993; 1997; 2000 - 2012
    • Table 62 – Annual change of mobile subscribers by carrier – 1995; 1997; 2000 - 20121
    • Table 63 – Mobile subscriber market share by operator – 1993; 1997; 2000 - 2012
    • Table 64 – Wholesale subscribers – Telstra and Optus – 2006 - 2012
    • Table 65 – 3G mobile subscribers by carrier – 2003 - 2012
    • Table 66 – Annual change of 3G mobile subscribers by carrier – 2006 - 2012
    • Table 67 – Proportion of 3G mobile subscribers versus total subscribers by carrier – 2006 - 2012
    • Table 68 – 2G mobile subscribers by carrier – 2006 - 2012
    • Table 69 – Prepaid subscribers by carrier – 2008 - 2012
    • Table 70 – Prepaid subscribers market share per operator – 2008 - 2012
    • Table 71 – Number of mobile phone services in operation - prepaid and postpaid – 2006 - 2012
    • Table 72 – Total mobile services market revenue – 1993; 1995;1997; 199; 20019 - 2012
    • Table 73 – Mobile services market revenue per major operator – 1993 - 2013
    • Table 74 – Annual change of mobile services market revenue per major operator – 1994; 1997, 2000 - 2012
    • Table 75 – Annual change of mobile services revenue share per major operator – 2000 - 2012
    • Table 76 – Estimated proportion of mobile service revenue from voice and data – 2007 - 2012
    • Table 77 – Total mobile voice revenue per major operator – 2007 - 2012
    • Table 78 – Mobile voice revenue per major operator as a proportion of total mobile services revenue – 2007 - 2012
    • Table 79 – Mobile data revenue per major operator – 2007 - 2012
    • Table 80 – Annual change in data revenue per major operator as a proportion of total mobile services revenue – 2008 - 2012
    • Table 81 – Blended ARPU per month per major operator – 2000 - 2012
    • Table 82 – Blended ARPU per month per major operator – annual change – 2004 - 2012
    • Table 83 – Postpaid ARPU per month – Telstra, Optus and Vodafone – 2004 - 2010
    • Table 84 – Mobile base stations – 2009; 2011
    • Table 85 – Estimated number of outlets and market share of leading retailers – 2011
    • Table 86 – Selected retailers - number of outlets by state – 2011
    • Table 87 – Australian handset shipments – 2004 - 2011
    • Table 88 – Seasonal comparison – Australian shipments per quarter – 2004 - 2011
    • Table 89 – Seasonal comparison – Australian shipments per quarter as a proportion of annual shipments – 2004 - 2011
    • Table 90 – Change in Australian shipments per quarter – seasonally adjusted – 2005 - 2011
    • Table 91 – Key recycling indicators – Mobile Muster – 2006 - 2011
    • Table 92 – Estimated Australian handset supplier market share – major suppliers – 2008 - 2011
    • Table 93 – Handset supplier worldwide market share – top five suppliers – 2008 - 2010
    • Table 94 – Australian 3G handset market – by major operator – 2008 - 2010
    • Table 95 – Low-end, mid-tier and high-end mobile device markets – percentage of units sold – 2007; 2013.
    • Table 96 – Payment plan data – 2009 - 2010
    • Table 97 – Percentage of paid-for applications
    • Table 98 – Customer loyalty with phone OS - % likely to stay with their existing operating system for next phone purchase
    • Table 99 – Use of advanced phone features - % of mobile users who access rich media and other smartphone features
    • Table 100 – Smartphone usage by children in Australia – 2009
    • Table 101 – Smartphone users accessing the internet – 2009 - 2011
    • Table 102 – Pivotel satellite data costs – June 2011
    • Chart 1 – Total telecoms market – retail revenue by service – 2000 - 2012
    • Chart 2 – Market share size of NBN trans-sector market – 2020
    • Chart 3 – NBN services revenue share estimates by market share – 2015
    • Chart 4 – NBN services revenue share estimates by market share – 2020
    • Chart 5 – Estimated market shares – key players – 2010-2015
    • Chart 6 – Revenue estimates total international prepaid calling market – 2010-2015
    • Chart 7 – Telstra Group total revenue – 1994 - 2011
    • Chart 8 – Telstra Group sales revenue, EBITDA, EBIT and net profit – 2002 - 2011
    • Chart 9 – Telstra Group revenue, EBITDA, EBIT and net profit annual change – 2003 - 2011
    • Chart 10 – Telstra Group revenue by sector – 2009 - 2011
    • Chart 11 – Selected Telstra revenues by service versus total revenue – 2009 - 2011
    • Chart 12 – Telstra PSTN products revenue – 2009 - 2011
    • Chart 13 – Telstra mobile revenue prepaid versus postpaid – 2008 - 2011
    • Chart 14 – Telstra fixed internet revenue by service stream – 2009 - 2011
    • Chart 15 – CSL versus TelstraClear financial snapshot – 2009 - 2011
    • Chart 16 – Telstra – fixed line by sector and mobile voice minutes of use – 2005 - 2012
    • Chart 17 – Telstra – fixed-line, mobile and broadband subscribers – 2005 - 2012
    • Chart 18 – Optus overall operating revenue and annual change – 1994 - 2011
    • Chart 19 – Operating revenue by operating division – 2006 - 2011
    • Chart 20 – Operational EBITDA by operating division – 2006 - 2011
    • Chart 21 – Capital expenditure by operating division – 2008 - 2011
    • Chart 22 – Optus on-net ARPU by sector – 2007 - 2011
    • Chart 23 – Optus mobile subscribers and annual change – 1998 - 2012
    • Chart 24 – Optus business and wholesale statistics – 2007 - 2011
    • Chart 25 – Optus consumer internet statistics by technology – 2007 - 2011
    • Chart 26 – Total Internet subscribers (broadband and dialup) – 2000 - 2012
    • Chart 27 – Selected second-tier telcos – revenue – 2010 - 2011
    • Chart 28 – Selected second-tier telco revenues by service – 2003 - 2011
    • Chart 29 – Total fixed mobile broadband revenues and annual change – 2007-2012
    • Chart 30 – Total mobile services market revenue and annual change – 1993-2012
    • Chart 31 – Mobile market subscribers, penetration rate and annual change – 1993 - 2012
    • Chart 32 – Mobile subscribers by carrier – 1993 - 2012
    • Chart 33 – Annual change of mobile subscribers by carrier – 1995 - 2012
    • Chart 34 – Mobile subscriber market share by operator – 1993 - 2012
    • Chart 35 – Wholesale subscribers – Telstra and Optus – 2006 - 2012
    • Chart 36 – 3G mobile subscribers by carrier – 2003 - 2012
    • Chart 37 – Annual change of 3G mobile subscribers by carrier – 2007 - 2012
    • Chart 38 – Proportion of 3G mobile subscribers versus total subscribers by carrier – 2009 - 2012
    • Chart 39 – 2G mobile subscribers by carrier – 2006 - 2012
    • Chart 40 – Annual change of 2G mobile subscribers by carrier – 2007 - 2012
    • Chart 41 – Prepaid mobile subscribers by carrier – 2006 - 2012
    • Chart 42 – Prepaid subscribers - market share by operator – 2006 - 2012
    • Chart 43 – Number of mobile phone services in operation - prepaid and postpaid – 2006 - 2012
    • Chart 44 – Total mobile services market revenue and annual change – 1993 - 2013
    • Chart 45 – Mobile services market revenue per major operator – 1993 - 2013
    • Chart 46 – Annual change of mobile services market revenue per major operator – 1994 - 2012
    • Chart 47 – Mobile services revenue share per major operator – 2000 - 2012
    • Chart 48 – Estimated proportion of mobile service revenue from voice and data – 2007 - 2012
    • Chart 49 – Total mobile voice revenue per major operator – 2007 - 2012
    • Chart 50 – Mobile voice revenue per major operator as a proportion of total mobile services revenue – 2007 - 2012
    • Chart 51 – Total mobile data revenue per major operator – 2007 - 2012
    • Chart 52 – Annual change in mobile data revenue per major operator – 2008 - 2012
    • Chart 53 – Blended monthly ARPU per major operator – 2000 - 2012
    • Chart 54 – Prepaid ARPU per month – Telstra, Optus and Vodafone – 2004 - 2010
    • Chart 55 – Mobile data ARPU per month – Telstra and Hutchison – 2004 - 2010
    • Chart 56 – 2G versus 3G subscriber ARPU per month – Telstra – 2006 - 2009
    • Chart 57 – Cyber bullying information study – 2011
    • Chart 58 – Australian handset shipments – 2004 - 2011
    • Chart 59 – Tonnes of mobile equipment collected versus public awareness – 2006 - 2011
    • Chart 60 – Estimated Australian handset supplier market share – major suppliers – 2008 - 2012
    • Chart 61 – Estimated mobile satellite users – 2007 - 2011
    • Chart 62 – Optus satellite revenue – 2007 - 2012

Related Reports

Annual Publication profile

Single-User PDF Licence: US$1,750.00EX GST
Member Discounts Apply
Purchase
License Information

Your Cart

Your Cart is empty

Purchase with Confidence

"Dollar for dollar, Paul Budde and his team of expert analysts offer the best research regarding telecommunications and telecommunications related issues in the industry. Their products cover the entire globe, are in depth and authoritative. I can recommend them without reservation. It is easy to say because I mean it. Thanks to everyone there for top quality work."

Kristan J. Wheaton, Mercyhurst College Institute of Intelligence Studies

» More from our customers..

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Consulting Services ?

Quick Search

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.

Contact us

Email     pbc@budde.com.au

Copyright © 2012 Paul Budde Communication Pty Ltd. All rights reserved. All trademarks and copyrights are the property of their respective holders. Design by Arcaeda | Hosted by Ipera