Australia - E-commerce - Consumer Statistics and Analysis

Synopsis

The hype has passed but the reality is positive and figures show increasing numbers of Australians are shopping online. The Business-to-Consumer (B2C) market holds great promise for many industries where convenience and ease of use are priorities for consumers. The consumer market is more driven by fulfillment rather than by advertising. Some projects have seen the Internet and electronic communication as another communication medium and distribution path, while some other projects haven’t. This report on B2C e-commerce collates revenue figures and con, and notes some e-shopper profiles and buying behaviour.

Table of Contents

• 1. Synopsis
• 2. Overview
• 3. Statistics
  • 3.1 Revenue
    • 3.1.1 Comparison data from different sources
    • 3.1.2 DFAT
  • 3.2 Consumer numbers
    • 3.2.1 Global comparisons – Nielsen/NetRatings
  • 3.3 Payment patterns
  • 3.4 Secure servers
  • 3.5 Products
• 4. Advertising
  • 4.1 Trends in 2002
  • 4.2 Historic overview
  • 4.3 www.consult Online Advertising Effectiveness Study 2001
• 5. Coles Myer
  • 5.1 E-commerce strategy
  • 5.2 Liquorland and Harris technology initiatives
  • 5.3 e.colesmeyer
  • 5.4 Kmart online
  • 5.5 Shopfast
• 6. Woolworth
• 7. Analysis
  • 7.1 Portals ain’t portals
  • 7.2 Online shopping portals
  • 7.3 Malls on the Net are not winners
  • 7.4 Vertical portals from content providers
  • 7.5 Search engines
• 8. Related reports

• Table 1 – Internet-based e-commerce revenue – 1998 - 2002
• Table 2 – Income from orders for goods and services via the Internet – 1999 - 2002
• Table 3 – Revenue data from selected sources – 2001 - 2002, 2004
• Table 4 – Estimates of e-commerce revenue as a share of GDP – 2001 - 2002, 2007
• Table 5 – Buyers as share of Internet users from selected sources – 1999 - 2002, 2005
• Table 6 – Number of online shoppers from selected sources – 1999 - 2002, 2004
• Table 7 – Comparison of Internet buying and Internet bill payments – 1999 – 2002
• Table 8 – Online shopping as percent of Internet usage – 2002
• Table 9 – Buying and paying online patterns – 2002
• Table 10 – Concentration of secure servers in OECD countries – 2002
• Table 11 – Growth of purchases by product – 2001 - 2002
• Table 12 – Internet shopping products – 1998 - 2002
• Table 13 – Internet shopping products – 2001 - 2002

• Exhibit 1 – e.colesmyer initiatives
• Exhibit 2 – Web Shop requirements