Synopsis
Since the introduction of digital TV to Australia, there have been additional channels available to viewers. However, difficulties such as poor reception in many areas still need to be overcome. While the global financial crisis had an impact on all media, free TV weathered the storm well. The Free-to-Air TV stations have increased promotion of their digital TV channels and slowly but steadily there is more awareness among viewers. The formation of Freeview and the launch of Free-to-Air new digital multi-channels, along with the expansion of the networks’ online and cross-platform offerings, have the potential for enriched viewing experience.
During 2009-2011 the Australian Broadcasting Corporation, the Special Broadcasting Service, Seven, Nine and Ten all launched Free-to-View digital channels on the Freeview platform. As at early 2011 total digital TV penetration is now at 75% across Australia and steady growth is expected to continue until 2013. A number of regions have now switched from analogue to digital, and of these regions most have hit 100% household penetration leading up to the changeover, with some users being assisted by the Household Assistance Scheme.
This report combines a range of statistics such as digital TV sales and uptake and regional penetration rates, which are presented across a range of tabular and chart formats.
