Australia - Digital TV - Interactive TV and EPGs

Synopsis

Interactive TV has struggled to gain widespread popularity in Australia, while IPTV services have been launched by a number of Internet service providers and some TV manufacturers including Samsung, Sony and LG. However, concerns still remain about the emergence of a sustainable revenue model and the current lack of unified technical platforms.

Electronic program guides attempt to focus on the consumer by freeing them from the concept of watching live TV with the viewer able to watch what they want, when they want, and how little of the program to view by the time-shifting and fast-forwarding features.

Electronic program guide offerings were also launched by IPTV providers.

For more information see separate report: Australia - Digital Media - IPTV - Major Players.

This report provides an overview of the interactive TV and the electronic program guide markets in Australia.

Hot Topics:

Interactive TV, EPG, electronic program guide, broadcasting, DTV, digital TV.

Companies covered in this report include:

Seven, TiVo, Foxtel, Network Ten, Nine, ABC, Apple, Telstra, Google, Yahoo, ICE TV.

Table of Contents

• 1. Synopsis
• 2. Interactive TV (iTV)
  • 2.1 Introduction
  • 2.2 iTV to be overtaken by broadband
  • 2.3 New services and new market opportunities
  • 2.4 Regulatory and technical standards
  • 2.5 iTV analysis
  • 2.6 Broadcasting versus broadband platforms
  • 2.7 Gambling and porn leading the charge
  • 2.8 Permission-based digital TV (DTV) advertising
• 3. Electronic Program Guides (EPGs)
  • 3.1 Introduction
  • 3.2 Market overview
  • 3.3 EPGs essential for new applications
  • 3.4 Mixing pot of industries
  • 3.5 New business models for EPGs
  • 3.6 Competition
  • 3.7 IceTV
    • 3.7.1 Background
    • 3.7.2 Digital copyright
    • 3.7.3 iPhone, Android apps and remote access
• 4. Related reports

• Exhibit 1 – Free TV EPG background information