Synopsis
The telcos were the first cab off the rank, once they began to understand what they could do with the Internet. However they became entangled in debating the need for a good broadband infrastructure prior to offering new media services. Also, the telcos lack the necessary media background. Telstra, in particular, remains adamant about its position in this new market. Under its BigPond brand it has made significant investments in the market. However, after the initial spur, the market has quietened down and in 2009 the action was around providing access rather than content. Others covered in this report are: Optus, Internode, Adam Internet, Unwired and TransACT. Non-telcos include: ROO Media, Video Ezy, Of the World TV, VOD and ReelTime (history).