Synopsis
With the arrival of the NBN the telecommunications, entertainment, video and multimedia market in Australia is undergoing sweeping changes, currently characterised by an increasing array of products and services on offer to consumers. At the heart of a digital home is the media centre. This combines voice, video and data applications, and includes VoIP, broadband TV, digital video recorders (DVR or PVR), home networking, CD and DVD playback and MP3. Cable TV operators, telecommunications firms, consumer electronics and IT companies are all competing to provide various digital media services. A key business model to deliver these integrated products is known as a triple play model, the term triple play refers to offering internet access, voice services and video or TV services to a subscriber via a single connection. Triple play services require a large amount of bandwidth and as such are typically provided over high speed connections based on fibre optical or hybrid-fibre-coaxial (HFC) cables.
So far the combined package has not been priced attractively enough to attract customers, but there are now changes that are leading to a revival of the triple play model.
