Australia - Digital Media - Statistics, Revenues, Forecasts - Historical Overview

Synopsis

The key reason why the market is suddenly turning towards the new digital media is the success they have in attracting new revenues, by 2007 worth over $1 billion. This report takes a look at PricewaterhouseCoopers Australia’s 2006 annual coverage of the media and entertainment industry, with forecasts to 2010. Also included is an overview of online advertising spending in 2004-05 from the Audit Bureau of Verification Services. This report was archived in September 2007.

1. Synopsis
2. PWC’s Forecast to 2010
3. Reports from 2005
- 3.1 ABVS report
- 3.2 Internet advertising intentions and attitudes
- Table 1 – Total media sector ad revenue – 2004 - 2006
- Table 2 – Media sector ad revenue for 2006 & projected changes for 2010
- Table 3 – Online advertising by classification
- Table 4 – Online advertising spending by category – 2003 - 2004
- Table 5 – Top ten strengths of the Internet as an advertising medium – December 2004
- Table 6 – Top ten weaknesses of the Internet as an advertising medium – December 2004

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Number of pages: 4

Status: Archived

Last update: 25 September 2007
View update history

Author: Paul Budde

NOTE: This report has been archived

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