Australia - Digital Media - Social Networks & UGC - Analysis

Synopsis

In a market that is changing so rapidly, and so radically, it is important to keep up with the latest developments. Things that were discussed six (even three) months ago have already been superseded by more developments. Australia’s first Roundtable on this highly specialised subject provided first-class access to what is happening in this segment and to the business models that are emerging. This Roundtable wasn’t about technologies – it was about the services that are going to be provided as a result of converging technologies, industry and market. This was the first Roundtable at which male delegates didn’t outnumber females. The passion typically found throughout the Internet Media was evident here also, adding extra energy to the event.

Table of Contents

• 1. Synopsis
• 2. Introduction
• 3. Consumer-led era
• 4. Types of consumers
• 5. Business opportunities
• 6. Social networks
  • 6.1 Global trends
  • 6.2 Local developments
• 7. User Generated Content (UGC)
  • 7.1 Introduction
  • 7.2 Local developments
  • 7.3 Blogs
• 8. Internet media consumption
• 9. Wireless digital media
• 10. Related reports

• Table 1 – Online Advertising spend USA – 2006 - 2008

• Exhibit 1 – Definitions
• Exhibit 2– Social networking websites – examples
• Exhibit 3 – UGC Key Success Factors
• Exhibit 4 – Unique aspects of mobile use on social and UGC networks