Australia - Digital Media - Search Engines

Synopsis

This report focuses on some of the earliest Internet applications and their consequent developments and the early emerging business models. These applications have created some of the largest media companies in the world such as Google and Yahoo. As network and computer speed and capacity increase, a whole new range of applications will be entering the market over the next decade. This report covers Internet portals, online directories and search engines, blogging, vlogging, mapping, tracking and web publishing.

Table of Contents

• 1. Synopsis
• 2. Google
  • 2.1 Google Video & YouTube
  • 2.2 Local activities
    • 2.2.1 Agreement with National Library of Australia
    • 2.2.2 Google moves to new headquarters in Sydney
    • 2.2.3 Google Transit launched
    • 2.2.4 Google to supply web search to Optus myZOO
    • 2.2.5 Google pushing AdWords in universities
    • 2.2.6 Alliances – 2006
  • 2.3 Revenues – 2006
• 3. Online search engines – overview and statistics
  • 3.1 Usage statistics – Google dominates
  • 3.2 Roy Morgan survey
  • 3.3 Market revenues and shares
  • 3.4 News and weather market site statistics
  • 3.5 Survey on online search advertising market revenues – IAB
• 4. Related reports

• Table 1 – Four most visited Australian search engines – four weeks ending 27 December 2008
• Table 2 – Number of search engine users – Q3 2008 (July to September)
• Table 3 – Number of search engine users – Q1 2008 (Jan to Mar)
• Table 4 – Most visited news and weather market sites – January 2008